Set clear and measurable goals
Posted: Thu Jan 23, 2025 9:56 am
The key to any winning strategy is a clear map of business objectives. This way, digital campaigns focus on results and drive long-term success.
Evaluate the current state of your business and its position in the market. Assess your budget and existing resources to ensure the profitability of your efforts.
Dreaming big is necessary. However, to achieve tangible results, you need to make your digital marketing goals realistic. To do this, set goals using the SMART framework (specific, measurable, attainable, relevant and time-bound).
For example, “Double website traffic” sounds vague and is difficult to quantify. Instead, you could set a more specific, realistic, and quantifiable goal like “Increase organic website traffic by 20% over the next three months.”
Conversion rate
#2. Conduct a digital audit
To improve your digital presence, you need to know where you currently stand. A thorough digital yahoo email list audit shows you areas for improvement and refines your digital marketing strategy.
Review your company’s existing digital assets, such as your website, social media profiles, email lists, and ongoing campaigns. Identify what’s working and what needs improvement. Evaluate the viability of your SEO content strategy .
Examine your website's performance and user experience. Consider site speed , user interface, navigation, and overall design. Check for broken links, outdated content, or technical issues.
The modern public’s preferred device for using the internet is mobile phones. Reports show that mobile internet subscribers will increase from 53% (2021) to 60% of the world’s population by 2025. So, make your website design mobile-responsive.
The mobile economy .png
Source: GSMA
Conduct a SWOT analysis to examine your strengths, weaknesses, opportunities, and threats. This analysis provides insight into what the company does well, where it can improve, and what external factors could affect its success.
Evaluate the current state of your business and its position in the market. Assess your budget and existing resources to ensure the profitability of your efforts.
Dreaming big is necessary. However, to achieve tangible results, you need to make your digital marketing goals realistic. To do this, set goals using the SMART framework (specific, measurable, attainable, relevant and time-bound).
For example, “Double website traffic” sounds vague and is difficult to quantify. Instead, you could set a more specific, realistic, and quantifiable goal like “Increase organic website traffic by 20% over the next three months.”
Conversion rate
#2. Conduct a digital audit
To improve your digital presence, you need to know where you currently stand. A thorough digital yahoo email list audit shows you areas for improvement and refines your digital marketing strategy.
Review your company’s existing digital assets, such as your website, social media profiles, email lists, and ongoing campaigns. Identify what’s working and what needs improvement. Evaluate the viability of your SEO content strategy .
Examine your website's performance and user experience. Consider site speed , user interface, navigation, and overall design. Check for broken links, outdated content, or technical issues.
The modern public’s preferred device for using the internet is mobile phones. Reports show that mobile internet subscribers will increase from 53% (2021) to 60% of the world’s population by 2025. So, make your website design mobile-responsive.
The mobile economy .png
Source: GSMA
Conduct a SWOT analysis to examine your strengths, weaknesses, opportunities, and threats. This analysis provides insight into what the company does well, where it can improve, and what external factors could affect its success.