What technology does your website use?
Posted: Thu Jan 23, 2025 9:45 am
The basis for considering the value of a corporate website is its potential to generate new revenue or sales. Valuing your website is similar to evaluating other items on the business balance sheet: it requires professional skills and the ability to recognize what creates value on the website:
How many sales is your website getting? None? How many contacts are coming through your contact form on the website? None, right? Well, with a website geared towards getting contacts , with australia email list constant inbound marketing work , leads will come in regularly. With these contacts, you can feed a database that can be worked with a CRM from a commercial point of view.
What metrics does your website have? How many visitors? From where? These numbers may not seem very interesting to you, but they are well-founded indications of where your business will go, whether you like it or not. If your website doesn't have traffic, no one will consider you.
Were SEO strategies taken into account during its development ? Are you using marketing software platforms such as Marketo or HubSpot to help it gain momentum? If you are not clear on the answers, it is clear that you need to reconsider the usefulness of your website and include it in your balance sheet as an asset.
How many sales is your website getting? None? How many contacts are coming through your contact form on the website? None, right? Well, with a website geared towards getting contacts , with australia email list constant inbound marketing work , leads will come in regularly. With these contacts, you can feed a database that can be worked with a CRM from a commercial point of view.
What metrics does your website have? How many visitors? From where? These numbers may not seem very interesting to you, but they are well-founded indications of where your business will go, whether you like it or not. If your website doesn't have traffic, no one will consider you.
Were SEO strategies taken into account during its development ? Are you using marketing software platforms such as Marketo or HubSpot to help it gain momentum? If you are not clear on the answers, it is clear that you need to reconsider the usefulness of your website and include it in your balance sheet as an asset.