Value proposition in the Canvas Model
Posted: Thu Jan 23, 2025 8:59 am
Now that you know what it is, let's move on to how to get started.
A great ally when it comes to creating a value proposition is the Canvas Model . Basically, it is a way to thoroughly explore your clients' needs in a very practical and objective way.
The Canvas Model is made up of two large sections: your customer profile and the value proposition itself .
In the case of your customer profile, you will need to consider their joys, occupations and frustrations. Let's look at an example below:
value-proposition-client-profile-rd-blog
value proposition-annoyances-rd-blog
value-proposition-alegrias-rd-blog
As shown in the image, it will include activities that they perform el salvador whatsapp resource around your product or service, types of discomfort that generate other effects, obstacles and risks. In addition, you will have a classification of joys or benefits that you can relate to your value proposition.
In the case of the value proposition, you should include the characteristics of your products or services, “frustration relievers” and “joy creators”. Let's look at the example:
value proposition-rd-products-blog
value proposition-reliefs-rd-blog
value proposition-how-you-create-joys-rd-blog
How do you make a value proposition?
To make the Value Proposition Canvas Model then, you must start with the Customer Profile . In this section you will explore 3 subsections:
1. Joys have to do with the moments of satisfaction that your client has with your product in their daily life. It is time to make a list of the Wow moments that your company offers. At this point you can be very specific. For example: if we talk about RD Station, one of our joys could be the fact of making Landing Pages in a simple and intuitive way without needing to know programming code.
2. Pains , on the other hand, are the moments in which your client may feel frustrated in their daily actions with situations related to your product. For this point , think about those aspects for which they receive some complaints or requests for more attention. It is important to map the pains, since they are part of what we must take care of when making our value proposition.
3. Finally, customer jobs or tasks have to do with the specific actions that the customer must take in order to use your product or service. At this point, you can be completely literal when making this list.
You should start with the Customer Profile because it is the discovery stage that you have to go through before trying to find a solution. When we understand their joys, pains and tasks, we can go to the solution, that is, to the Value Proposition, which also has 3 subsections or 3 subcategories:
1. The first step is about what you offer as a company. You will make a list of all your products, services and main functionalities.
2. In the area of pain relief, you will focus on showing how your products and/or services create value for your customers. Specifically, how they eliminate or reduce negative emotions and unwanted situations.
3. Finally, there is the section on how joys are created. Here we can focus on the positive aspects that can make our experience even better for customers in their day-to-day life.
A great ally when it comes to creating a value proposition is the Canvas Model . Basically, it is a way to thoroughly explore your clients' needs in a very practical and objective way.
The Canvas Model is made up of two large sections: your customer profile and the value proposition itself .
In the case of your customer profile, you will need to consider their joys, occupations and frustrations. Let's look at an example below:
value-proposition-client-profile-rd-blog
value proposition-annoyances-rd-blog
value-proposition-alegrias-rd-blog
As shown in the image, it will include activities that they perform el salvador whatsapp resource around your product or service, types of discomfort that generate other effects, obstacles and risks. In addition, you will have a classification of joys or benefits that you can relate to your value proposition.
In the case of the value proposition, you should include the characteristics of your products or services, “frustration relievers” and “joy creators”. Let's look at the example:
value proposition-rd-products-blog
value proposition-reliefs-rd-blog
value proposition-how-you-create-joys-rd-blog
How do you make a value proposition?
To make the Value Proposition Canvas Model then, you must start with the Customer Profile . In this section you will explore 3 subsections:
1. Joys have to do with the moments of satisfaction that your client has with your product in their daily life. It is time to make a list of the Wow moments that your company offers. At this point you can be very specific. For example: if we talk about RD Station, one of our joys could be the fact of making Landing Pages in a simple and intuitive way without needing to know programming code.
2. Pains , on the other hand, are the moments in which your client may feel frustrated in their daily actions with situations related to your product. For this point , think about those aspects for which they receive some complaints or requests for more attention. It is important to map the pains, since they are part of what we must take care of when making our value proposition.
3. Finally, customer jobs or tasks have to do with the specific actions that the customer must take in order to use your product or service. At this point, you can be completely literal when making this list.
You should start with the Customer Profile because it is the discovery stage that you have to go through before trying to find a solution. When we understand their joys, pains and tasks, we can go to the solution, that is, to the Value Proposition, which also has 3 subsections or 3 subcategories:
1. The first step is about what you offer as a company. You will make a list of all your products, services and main functionalities.
2. In the area of pain relief, you will focus on showing how your products and/or services create value for your customers. Specifically, how they eliminate or reduce negative emotions and unwanted situations.
3. Finally, there is the section on how joys are created. Here we can focus on the positive aspects that can make our experience even better for customers in their day-to-day life.