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Chatbots: a new marketing strategy

Posted: Thu Jan 23, 2025 8:52 am
by monira444
Chatbots are assistants that automate customer service. “Chat” comes from “to talk” and “bot” is a diminutive of “robot”. They are based on artificial intelligence. In other words, Chatbots are robots that talk to the public through instant messaging applications. Messenger, Telegram, SMS, Skype… Many experts say that Chatbots are the future of communication between companies and consumers. And we know that, in fact, they are more present than ever!

You have certainly interacted with a Chatbot. Whether it was a call to resolve a problem with the telephone company or to top up your account via SMS. However, they are becoming increasingly intelligent and bulgaria whatsapp data now “learn” from conversations! This enables companies to personalize customer service and get as close as possible to a real conversation with the consumer. Only through a robot. Chatbots are the most practical and modern thing there is today in terms of customer relations!

Can I use Chatbot in any messaging app?
Several messaging services have already opened up integrations with Chatbots. Telegram, Skype, the common SMS services, Slack, etc. However, the main one continues to be Facebook's Messenger. Messenger is where most bots are located in Brazil and around the world. The advantage is that Messenger, because it is together with Facebook, offers the ease of integrating the Chatbot with your fan page. And it ends up being a very attractive option, in addition to being in an environment with 1 billion active users per month.

Chatbots for WhatsApp are a trend and many business owners are eager for this new feature to arrive, but they are not yet a concrete reality. The development of bots for WhatsApp is still evolving and it is expected that they will soon be widely available on the market.