Unlock your database: how to reactivate dormant clients
Posted: Thu Jan 23, 2025 8:51 am
Lockdown is now behind us, but uncertainty has made trade fairs and sector events, as well as sales visits, realities that no longer have a place in 2020.
Maybe confinement has meant that you have not seen your clients for months, or maybe ERTE (temporary layoffs) are impeding your commercial activity. The Covid crisis has left gaps in the general manager email list sales cycle of many companies, gaps through which leads and former clients can slip away, commercial opportunities that will not return.
Many companies are wondering how to fill these gaps and create a consistent sales funnel, capable of attracting new leads , converting them into customers, and delighting and retaining them. Reactivating dormant customers is another priority for many companies. Once again, digitalization is the key.
Revisit your database to reactivate dormant customers
Now is the time to fine-tune your digital marketing strategy, and since you have to start from the ground up, today we are going to focus on one of the pillars of inbound marketing: the database. How many contacts are in your database? How many are really valuable? Do they comply with the GDPR? How long has it been since you contacted them? Do you have a CRM capable of integrating your marketing actions?
Your database may be just an Excel spreadsheet with random notes. But new opportunities can emerge from this old file, whether it's offering a new deal to an established customer or reconnecting with a lead that never converted.
Maybe confinement has meant that you have not seen your clients for months, or maybe ERTE (temporary layoffs) are impeding your commercial activity. The Covid crisis has left gaps in the general manager email list sales cycle of many companies, gaps through which leads and former clients can slip away, commercial opportunities that will not return.
Many companies are wondering how to fill these gaps and create a consistent sales funnel, capable of attracting new leads , converting them into customers, and delighting and retaining them. Reactivating dormant customers is another priority for many companies. Once again, digitalization is the key.
Revisit your database to reactivate dormant customers
Now is the time to fine-tune your digital marketing strategy, and since you have to start from the ground up, today we are going to focus on one of the pillars of inbound marketing: the database. How many contacts are in your database? How many are really valuable? Do they comply with the GDPR? How long has it been since you contacted them? Do you have a CRM capable of integrating your marketing actions?
Your database may be just an Excel spreadsheet with random notes. But new opportunities can emerge from this old file, whether it's offering a new deal to an established customer or reconnecting with a lead that never converted.