Types of agencies that offer digital marketing and what to expect from each one
Posted: Thu Jan 23, 2025 8:27 am
With the rise of digital media, the services that offer to advertise your brand through them have grown a lot and marketing agencies have opened branches specialized in digital, social media and other concepts. Among so many offers, it is sometimes difficult to understand what each of these agencies does, what it involves and which service best suits the needs of your company.
These are some types of agencies in Mexico.
Creative agencies
Creative agencies have a strong focus on graphic design, corporate design, brand design, packaging design, etc. They may do stand designs and other types of advertising materials or have a completely digital approach, but the main product they sell to their clients is the creative development of an idea, campaign or product and its execution.
Media advertising agencies
Advertising agencies work in much the same way as they colombia whatsapp lead used to: they buy advertising space. This can be on blogs and websites of digital media such as newspapers, magazines, blogs, etc. Or it can be directly Google Adwords and advertising on social networks. Basically, these agencies use a certain budget and seek to reduce the cost and increase the reach and number of contacts generated through these ads.
Digital PR agencies
Public relations in digital media are focused on creating a positive image for your brand. This is done in various ways such as social networks, online reputation management, hiring influencers, etc. Its main focus is to shape the perception that people have of a brand or product.
Traditional digital agency (networks, posts, etc.)
These are the so-called digital marketing agencies, which generally focus on one service, whether it is the development of web pages, the management of social networks or posts. Some have content marketing in which other types of content are generated outside of social networks and many of them also manage guidelines in the media. Other services they can offer are community management or increasing followers in the media.
Content agencies
The main product of this type of agency is blogs, social media posts, videos, logos, etc. They focus on selling to other agencies or companies that have marketing areas but generally do not carry out the implementation of media strategies.
Inbound Agencies
Inbound agencies work under the methodology of attracting, converting, closing and delighting to attract prospects and generate more clients through digital means. This type of agency usually uses a 360ยบ methodology in which efforts are combined from various fronts with the common goal of increasing sales and informing the prospect about the product or service. Various tools are used but it is generally supported by organic positioning. It is important that inbound agencies are certified as such to ensure that they are actually specialists in the methodology. If you are interested in learning in depth what an Inbound Marketing strategy includes,read the following article.
These are some types of agencies in Mexico.
Creative agencies
Creative agencies have a strong focus on graphic design, corporate design, brand design, packaging design, etc. They may do stand designs and other types of advertising materials or have a completely digital approach, but the main product they sell to their clients is the creative development of an idea, campaign or product and its execution.
Media advertising agencies
Advertising agencies work in much the same way as they colombia whatsapp lead used to: they buy advertising space. This can be on blogs and websites of digital media such as newspapers, magazines, blogs, etc. Or it can be directly Google Adwords and advertising on social networks. Basically, these agencies use a certain budget and seek to reduce the cost and increase the reach and number of contacts generated through these ads.
Digital PR agencies
Public relations in digital media are focused on creating a positive image for your brand. This is done in various ways such as social networks, online reputation management, hiring influencers, etc. Its main focus is to shape the perception that people have of a brand or product.
Traditional digital agency (networks, posts, etc.)
These are the so-called digital marketing agencies, which generally focus on one service, whether it is the development of web pages, the management of social networks or posts. Some have content marketing in which other types of content are generated outside of social networks and many of them also manage guidelines in the media. Other services they can offer are community management or increasing followers in the media.
Content agencies
The main product of this type of agency is blogs, social media posts, videos, logos, etc. They focus on selling to other agencies or companies that have marketing areas but generally do not carry out the implementation of media strategies.
Inbound Agencies
Inbound agencies work under the methodology of attracting, converting, closing and delighting to attract prospects and generate more clients through digital means. This type of agency usually uses a 360ยบ methodology in which efforts are combined from various fronts with the common goal of increasing sales and informing the prospect about the product or service. Various tools are used but it is generally supported by organic positioning. It is important that inbound agencies are certified as such to ensure that they are actually specialists in the methodology. If you are interested in learning in depth what an Inbound Marketing strategy includes,read the following article.