The challenges of B2B marketing for 2021
Posted: Thu Jan 23, 2025 8:23 am
Following the outbreak of the health crisis at the beginning of this year, we find ourselves facing a complicated economic and social situation in Spain. With this turbulent context and all the complications that arise from it, it often happens that the marketing aspect is neglected within the company. While some companies opt for more austere procedures, many others focus much of their economic effort on promoting their social networks and everything that derives from marketing.
Social media , along with inbound marketing, has become the most important aspect of digital marketing, so not taking them into account in your marketing plan would be a mistake. The engineering directors email list data speaks for itself: 29 million people in Spain use social media , which is equivalent to 62% of the total population. Can we ignore a tool that can reach so many people? The answer is no.
To remain competitive in the current context, knowing the trends and establishing a strategy that takes advantage of both tools in the long term is positioned as the winning horse.
The trends for 2021 are driven by a context strongly marked by COVID-19 and everything that comes with it: the increase in digital misinformation, memes as an information vehicle, the continuation of conversational marketing, a return to proven marketing tactics in times of uncertainty, among others.
Social media , along with inbound marketing, has become the most important aspect of digital marketing, so not taking them into account in your marketing plan would be a mistake. The engineering directors email list data speaks for itself: 29 million people in Spain use social media , which is equivalent to 62% of the total population. Can we ignore a tool that can reach so many people? The answer is no.
To remain competitive in the current context, knowing the trends and establishing a strategy that takes advantage of both tools in the long term is positioned as the winning horse.
The trends for 2021 are driven by a context strongly marked by COVID-19 and everything that comes with it: the increase in digital misinformation, memes as an information vehicle, the continuation of conversational marketing, a return to proven marketing tactics in times of uncertainty, among others.