A sales funnel graph with solutions in mind for improving conversions.
Posted: Thu Jan 23, 2025 7:04 am
If the conversion doesn't work at some stage, here are some general ideas for solutions you can apply.
AwarenessTo convert your brand from unknown to known, increased spend and targeted channels will statistically deliver more value.
ObservationsIf visitors aren't considering what you offer, your message probably isn't sticking, so to get visitors to consider your brand, you should focus your communications on different benefits for your core segments or reposition yourself to differentiate yourself in the market.
purchaseIf they are bounced at this stage, consider changing the purchase incentive: price, segment, packaging, in-store visibility, offers, etc.
Repeat purchaseAs you move into the retention phase of the funnel, you need to measure customer satisfaction and quality, audit your portfolio, and establish repeat purchase channels to improve repeat purchase conversion.
RecommendationA bad reputation often makes it hard for bolivia telegram database customers to recommend your brand to their peers, so make sure you consider your monitors’ reputation and familiarity to create long-term, differentiated value.
attachmentThe key to turning customers into fans is to build an emotional connection with them, so differentiate your services and develop loyalty schemes and actions.
But as we said before, knowing the conversion rate between the stages of the sales funnel is not always enough, there are other important metrics. For example, let's say you're struggling to convert from awareness to consideration. Here, you need to know more to make your communication activities more effective:
Who doesn't convert?
Specifically, why not move on to the next stage?
With these questions answered, your information becomes more measurable and actionable, meaning you can better adapt your messaging to your audience and their needs.
AwarenessTo convert your brand from unknown to known, increased spend and targeted channels will statistically deliver more value.
ObservationsIf visitors aren't considering what you offer, your message probably isn't sticking, so to get visitors to consider your brand, you should focus your communications on different benefits for your core segments or reposition yourself to differentiate yourself in the market.
purchaseIf they are bounced at this stage, consider changing the purchase incentive: price, segment, packaging, in-store visibility, offers, etc.
Repeat purchaseAs you move into the retention phase of the funnel, you need to measure customer satisfaction and quality, audit your portfolio, and establish repeat purchase channels to improve repeat purchase conversion.
RecommendationA bad reputation often makes it hard for bolivia telegram database customers to recommend your brand to their peers, so make sure you consider your monitors’ reputation and familiarity to create long-term, differentiated value.
attachmentThe key to turning customers into fans is to build an emotional connection with them, so differentiate your services and develop loyalty schemes and actions.
But as we said before, knowing the conversion rate between the stages of the sales funnel is not always enough, there are other important metrics. For example, let's say you're struggling to convert from awareness to consideration. Here, you need to know more to make your communication activities more effective:
Who doesn't convert?
Specifically, why not move on to the next stage?
With these questions answered, your information becomes more measurable and actionable, meaning you can better adapt your messaging to your audience and their needs.