Video is the content that has the greatest impact on decision makers
Posted: Thu Jan 23, 2025 6:48 am
Communication will never be understood without video. Audiovisual content created to impact B2B decision-makers achieves positive results.
Video is a format that brings transparency and clarity to product and service presentations. Not only is it effective in helping to make purchasing decisions in the B2B sector, but it also communication directors email lists captures the attention of stakeholders. It is possible to quickly and attractively bring your product or service closer to those who need to make purchasing decisions based on solid reasons. Because, once again, a picture is worth 1000 words.
6. Audiovisual content increases brand awareness
Video marketing can help organizations reach new audiences and direct them to their social media and website. With explanatory videos of actions or processes carried out by the company, we can increase awareness and bring the brand closer to its audiences.
In this example, the Los Alfares Shopping Centre communicates the security actions carried out during the pandemic to its customers through an explanatory video, in which you can see what the cleaning protocol of its centre is. This type of video provides transparency to the organisation on such important issues as this one.
Video is a format that brings transparency and clarity to product and service presentations. Not only is it effective in helping to make purchasing decisions in the B2B sector, but it also communication directors email lists captures the attention of stakeholders. It is possible to quickly and attractively bring your product or service closer to those who need to make purchasing decisions based on solid reasons. Because, once again, a picture is worth 1000 words.
6. Audiovisual content increases brand awareness
Video marketing can help organizations reach new audiences and direct them to their social media and website. With explanatory videos of actions or processes carried out by the company, we can increase awareness and bring the brand closer to its audiences.
In this example, the Los Alfares Shopping Centre communicates the security actions carried out during the pandemic to its customers through an explanatory video, in which you can see what the cleaning protocol of its centre is. This type of video provides transparency to the organisation on such important issues as this one.