What is a heatmap?
Posted: Thu Jan 23, 2025 6:39 am
A Heatmap is a visual representation based on a color code, also called a "heat map" that is easy to read and interpret, which shows which elements or areas of the site are of most interest and interaction to the user.
For example, the following image shows the typical encoding that is usually provided by one of the tools I referred to earlier:
The panorama shows that the warmer colors refer to the areas of the malta phone number list that are most frequented and have the most interactions from users, and the greener ones to those that are least frequented.
When an element or area of the page does not present any interaction or is minimal with respect to other elements or areas, it is not coded with any color, since this would complicate and make the interpretation of the heatmap much more complex.
What are heat maps used for?
We have already mentioned the purpose of web heat maps: to analyze the behavior of users when browsing the pages of our Blog or our online business, whatever the type of business.
But the interpretation of heat maps is, more often than not, subjective and we can never be sure of the benefit of a change we implement after having verified in one of them that something specific would be effective.
For this reason, I recommend that you do A/B tests whenever possible and vary the content until you achieve a percentage of "interest" that suits you, since otherwise, one of the consequences could be an increase in Pogo sticking, which would result in your visitors returning to the SERP.
And what's worse: if they wanted content similar to yours, they would go to competing websites.
In this way, if the change made is not positive, we will have minimized the impact of any losses it may cause.
For example, the following image shows the typical encoding that is usually provided by one of the tools I referred to earlier:
The panorama shows that the warmer colors refer to the areas of the malta phone number list that are most frequented and have the most interactions from users, and the greener ones to those that are least frequented.
When an element or area of the page does not present any interaction or is minimal with respect to other elements or areas, it is not coded with any color, since this would complicate and make the interpretation of the heatmap much more complex.
What are heat maps used for?
We have already mentioned the purpose of web heat maps: to analyze the behavior of users when browsing the pages of our Blog or our online business, whatever the type of business.
But the interpretation of heat maps is, more often than not, subjective and we can never be sure of the benefit of a change we implement after having verified in one of them that something specific would be effective.
For this reason, I recommend that you do A/B tests whenever possible and vary the content until you achieve a percentage of "interest" that suits you, since otherwise, one of the consequences could be an increase in Pogo sticking, which would result in your visitors returning to the SERP.
And what's worse: if they wanted content similar to yours, they would go to competing websites.
In this way, if the change made is not positive, we will have minimized the impact of any losses it may cause.