What is Real Time Bidding?
Posted: Thu Jan 23, 2025 6:32 am
Real Time Bidding is another different way of advertising on the Internet based on bids. It consists of a real-time auction of different advertising spaces. Advertisers have the possibility of paying for each impression of an advertisement, in each advertising space on a website and at a given time. In this way, they can choose who, where and when to impact with their advertisement. Thanks to Big Data, the system identifies the data of the users who enter the websites and makes an advertisement appear based on this data obtained through websites and mobile devices. The data of each Internet user is collected in the form of cookies, this allows a visitor profile to be completed and segmented according to tastes, geographic location, consumption habits, among others. The objective of RTB is to offer the most appropriate advertising to potential customers.
Benefits of RTB
With Real Time Bidding, online advertising companies ensure that lebanon phone number list advertisement will appear before a potential customer profile, which leads to a high probability of purchasing the services or products that each advertiser offers. In addition, companies are given the possibility of choosing when and where they want their advertisements to be seen, so that advertising investment is more optimized.
Another of the most notable advantages is that you can personalize the message according to the type of audience you are targeting with the aim of increasing the attention of the Internet user. On the Internet, users expect more personalized attention and thanks to RTB, efficiency and effectiveness are gained, therefore, the results of companies are improved, no matter what.
On the other hand, advertisers also save costs, since they only pay for the impressions associated with the audience that interests them.
In short, all those involved in RTB benefit. The media manage to sell the space they have available at a higher price than the advertiser is willing to pay since it offers them more value; the advertisers appear in the best places at the best possible price; Users only receive advertising for products and services in which they are interested.
Benefits of RTB
With Real Time Bidding, online advertising companies ensure that lebanon phone number list advertisement will appear before a potential customer profile, which leads to a high probability of purchasing the services or products that each advertiser offers. In addition, companies are given the possibility of choosing when and where they want their advertisements to be seen, so that advertising investment is more optimized.
Another of the most notable advantages is that you can personalize the message according to the type of audience you are targeting with the aim of increasing the attention of the Internet user. On the Internet, users expect more personalized attention and thanks to RTB, efficiency and effectiveness are gained, therefore, the results of companies are improved, no matter what.
On the other hand, advertisers also save costs, since they only pay for the impressions associated with the audience that interests them.
In short, all those involved in RTB benefit. The media manage to sell the space they have available at a higher price than the advertiser is willing to pay since it offers them more value; the advertisers appear in the best places at the best possible price; Users only receive advertising for products and services in which they are interested.