We are number one in bringing color to your establishment
Posted: Thu Jan 23, 2025 6:28 am
Storytelling is an important tool for any B2B sales leader because it helps spark the minds of your prospects and encourages them to imagine themselves in the scenario described . If you add data to support the story , you will maximize the engagement generated. Let’s go back to the assumptions.
Imagine that you are responsible for a cio cto email list logistics company specializing in plant transportation. Now, let's analyze some information from two different perspectives:
Perspective one:
“We are the number one transport company in Spain.
Plants arrive at their destination in less than 24 hours and in perfect condition.”
From the point of view of the information provided to the recipient, the message is correct. We tell him what we do, how good we are and how long it takes us to do our job.
Now let's look at the same example applying the data storytelling technique:
Perspective two: In recent years, influencers have become key pieces of the communication strategy of many brands, which have seen in this channel a less invasive way of approaching their potential customers. From this trend, influencer marketing is born , a perfect tandem in which brands take advantage of the power of influence of these profiles on social networks.
, while prescribers are able to make their profession profitable. This is a formula that is increasingly present in the marketing plans of many companies. here
Surely it has crossed your mind at some point to have this type of profiles to enhance the communication of campaigns and promotional actions . Do you know where to start? Many brands make the mistake of thinking that they should choose the profile with the most followers, or that this type of communication should be done on all of our social networks, so it is vitally important that we carry out adequate planning to be successful in our influencer marketing actions.
We are saying the same thing, but telling a little story that appeals to the audience, that includes the most relevant data for the brand and that implies a context .
Imagine that you are responsible for a cio cto email list logistics company specializing in plant transportation. Now, let's analyze some information from two different perspectives:
Perspective one:
“We are the number one transport company in Spain.
Plants arrive at their destination in less than 24 hours and in perfect condition.”
From the point of view of the information provided to the recipient, the message is correct. We tell him what we do, how good we are and how long it takes us to do our job.
Now let's look at the same example applying the data storytelling technique:
Perspective two: In recent years, influencers have become key pieces of the communication strategy of many brands, which have seen in this channel a less invasive way of approaching their potential customers. From this trend, influencer marketing is born , a perfect tandem in which brands take advantage of the power of influence of these profiles on social networks.
, while prescribers are able to make their profession profitable. This is a formula that is increasingly present in the marketing plans of many companies. here
Surely it has crossed your mind at some point to have this type of profiles to enhance the communication of campaigns and promotional actions . Do you know where to start? Many brands make the mistake of thinking that they should choose the profile with the most followers, or that this type of communication should be done on all of our social networks, so it is vitally important that we carry out adequate planning to be successful in our influencer marketing actions.
We are saying the same thing, but telling a little story that appeals to the audience, that includes the most relevant data for the brand and that implies a context .