What is link building?

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Link building is the technique that consists of creating external links for a domain to generate web authority and thus improve organic positioning in search engines.
Link building is one of the SEO techniques, at an Off Page level , which consists of obtaining and acquiring external links. When we talk about link building we refer to all the actions we carry out to get our website linked by third parties and thus increase our web popularity.


How does link building work?
Link building is closely related to the concept of PageRank. PageRank is a israel phone number list from 0 to 10 that Google gives to every website, based on the number of inbound links that website has. In a way, it is a value that tells us the importance of a website. Google and Facebook, for example, have PageRank 10. The more inbound links we have, the higher our PageRank will be. If these links are also quality links (i.e., from websites with high PageRank), they will contribute even more to improving our own PageRank. The higher it is, the better our website positions in Google search results.

How to do link building?
There are many ways to generate links to our website, some better than others. Therefore, before dedicating yourself to link building, it is advisable to clearly define the strategy to follow. It should always be kept in mind that incoming links must be of quality and must come from websites related to the theme of the website we want to promote.
Generally, the first temptation of the entrepreneur or novice publicist is to publish comments on blogs and posts on forums to include links, but this can be a counterproductive technique, because it is considered SPAM and in general comments on websites require prior approval by an administrator for their publication. We will indicate below the most effective and professional ways of link building.