Free products increase company awareness.
Posted: Thu Jan 23, 2025 6:14 am
It is not a pity to share with others what you got for free, so the chance that your materials will become public knowledge is very high.
One example is content marketing. Large banks publish useful articles on saving, investing, and tax deductions in their online publications. Subscribers are eager to share them with their friends, thus ensuring free and quick distribution of the content. The bank wins: it has earned a reputation as an expert on financial issues and strengthened its credibility. Many of those who read the free material will join the ranks of its clients.
Thus, according to a study conducted by Demand Metric in 2022, 60% of users purchase products or services only after reading several articles about it.
The free product defines the high level of quality of the main one.
The consumer reasons like fantuan database this: if I received a good product (service) for free, then for money I am guaranteed even higher quality. And this obliges companies to strive to create premium and, therefore, expensive products. After all, this is the only way they can meet the expectations of potential customers.
Ultimately, attracting consumers by distributing free samples of products has a positive effect on brand development. Businesses have a compelling motivation to work better, offer people unique, high-quality products, sell goods at a high price, and earn well-deserved profits.
Increase Your Profits by 10X: 5 Key Metrics You Must Track
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
After working with over 300 online projects , I can guarantee: monitor these metrics weekly and your company will not only survive, but also increase its profits by 10 times!
In the context of sanctions and crisis, knowing the ROI of your advertising decides whether your business will be successful. Tracking these 5 critical indicators is the key to your prosperity.
What you get for free:
5 Key Metrics to Increase Profits by 220%
The Secret ROI Formula: Instant Advertising Efficiency Calculator
Anti-crisis Solutions Matrix: Find the Perfect Strategy for Your Business in 15 Minutes
We have prepared all the documents and templates with formulas for you. And yes, it is FREE:
Download documents for free
Already downloaded
153357
Freebies help at the stage of involving potential customers in the sales funnel. The next step is to convince them to buy your product at a price above the market. How to achieve this?
Target the right audience
Let's say you own a small digital agency. Your clients are small entrepreneurs, for whom you manage pages on social networks and earn 20 thousand rubles per month. Your competitors have chosen a different tactic: they look for consumers among promising startups and representatives of medium-sized businesses, create websites for them, fill them with content, receiving a net income of 50 thousand rubles per month. Initially, your companies have the same potential, but in the long term, your competitors have a higher chance of success.
One example is content marketing. Large banks publish useful articles on saving, investing, and tax deductions in their online publications. Subscribers are eager to share them with their friends, thus ensuring free and quick distribution of the content. The bank wins: it has earned a reputation as an expert on financial issues and strengthened its credibility. Many of those who read the free material will join the ranks of its clients.
Thus, according to a study conducted by Demand Metric in 2022, 60% of users purchase products or services only after reading several articles about it.
The free product defines the high level of quality of the main one.
The consumer reasons like fantuan database this: if I received a good product (service) for free, then for money I am guaranteed even higher quality. And this obliges companies to strive to create premium and, therefore, expensive products. After all, this is the only way they can meet the expectations of potential customers.
Ultimately, attracting consumers by distributing free samples of products has a positive effect on brand development. Businesses have a compelling motivation to work better, offer people unique, high-quality products, sell goods at a high price, and earn well-deserved profits.
Increase Your Profits by 10X: 5 Key Metrics You Must Track
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
After working with over 300 online projects , I can guarantee: monitor these metrics weekly and your company will not only survive, but also increase its profits by 10 times!
In the context of sanctions and crisis, knowing the ROI of your advertising decides whether your business will be successful. Tracking these 5 critical indicators is the key to your prosperity.
What you get for free:
5 Key Metrics to Increase Profits by 220%
The Secret ROI Formula: Instant Advertising Efficiency Calculator
Anti-crisis Solutions Matrix: Find the Perfect Strategy for Your Business in 15 Minutes
We have prepared all the documents and templates with formulas for you. And yes, it is FREE:
Download documents for free
Already downloaded
153357
Freebies help at the stage of involving potential customers in the sales funnel. The next step is to convince them to buy your product at a price above the market. How to achieve this?
Target the right audience
Let's say you own a small digital agency. Your clients are small entrepreneurs, for whom you manage pages on social networks and earn 20 thousand rubles per month. Your competitors have chosen a different tactic: they look for consumers among promising startups and representatives of medium-sized businesses, create websites for them, fill them with content, receiving a net income of 50 thousand rubles per month. Initially, your companies have the same potential, but in the long term, your competitors have a higher chance of success.