Data Measurement: Why is it so important?
Posted: Thu Jan 23, 2025 5:51 am
Data measurement is nothing more than the basis of information for digital marketing, and it is necessary to study it so that it can directly influence actions in a positive way.
Marketing strategies can be compared to artistic work because they involve attracting an audience and a message capable of convincing people to buy a product or service.
However, marketers at a modular office furniture store know that there is an element of science behind every successful strategy: metrics.
It is very important to test and monitor them so that the work is truly successful, but there are many metric options and this makes it difficult to choose which ones are priorities. Some of the main ones are:
But in addition to understanding the concept of data measurement, it is essential to understand how to use this practice.
How to measure data
How to measure data?
As seen so far, it is clear that data measurement is a morocco whatsapp data very important process for businesses to analyze the performance of their strategies. Some tips for doing this are:
Define KPIs
Define KPIs
The first thing to do is to define the KPIs ( Key Performance Indicators ). These can be defined as metrics related to the business strategy and expressed in detailed terms.
A 3D plaster paint manufacturer needs to be careful not to focus solely on vanity metrics, as they create an illusion about results but are not important for decision-making.
An example of this is when a business analyzes the number of likes on its Facebook page. Having thousands of followers gives the impression that the strategy is being successful, but the likes are not always engaged.
Engagement is measured through other actions, so it is unlikely that these people will become customers. The ideal is to focus on true metrics that bring meaning and greater relevance to the strategy.
Instead of monitoring the number of likes on Facebook, the ideal is to observe the percentage of contacts received through the platform that will actually turn into sales.
Consider the channel used
Another recommendation is to define specific KPIs for each channel used in the strategy. The reason for this is that while some indicators can be applied in different situations, such as return on investment, others cannot.
For example, to analyze its social media strategies, a catering company must analyze the engagement rate and reach of publications in relation to the number of followers.
Marketing strategies can be compared to artistic work because they involve attracting an audience and a message capable of convincing people to buy a product or service.
However, marketers at a modular office furniture store know that there is an element of science behind every successful strategy: metrics.
It is very important to test and monitor them so that the work is truly successful, but there are many metric options and this makes it difficult to choose which ones are priorities. Some of the main ones are:
But in addition to understanding the concept of data measurement, it is essential to understand how to use this practice.
How to measure data
How to measure data?
As seen so far, it is clear that data measurement is a morocco whatsapp data very important process for businesses to analyze the performance of their strategies. Some tips for doing this are:
Define KPIs
Define KPIs
The first thing to do is to define the KPIs ( Key Performance Indicators ). These can be defined as metrics related to the business strategy and expressed in detailed terms.
A 3D plaster paint manufacturer needs to be careful not to focus solely on vanity metrics, as they create an illusion about results but are not important for decision-making.
An example of this is when a business analyzes the number of likes on its Facebook page. Having thousands of followers gives the impression that the strategy is being successful, but the likes are not always engaged.
Engagement is measured through other actions, so it is unlikely that these people will become customers. The ideal is to focus on true metrics that bring meaning and greater relevance to the strategy.
Instead of monitoring the number of likes on Facebook, the ideal is to observe the percentage of contacts received through the platform that will actually turn into sales.
Consider the channel used
Another recommendation is to define specific KPIs for each channel used in the strategy. The reason for this is that while some indicators can be applied in different situations, such as return on investment, others cannot.
For example, to analyze its social media strategies, a catering company must analyze the engagement rate and reach of publications in relation to the number of followers.