The strategy depends on the following conditions:
Posted: Thu Jan 23, 2025 5:48 am
the resources available to the firm that can be used for production and advertising; given their limited nature, targeted concentrated marketing takes priority;
the degree of heterogeneity of goods. So, if a company sells fruit and vegetable products on the market, then undifferentiated marketing will suit it, the essential features are approximately the same for both potato consumers and cucumber buyers. If we are talking about electronics, then the segments of people oriented towards smartphones or regular push-button phones will look different;
the stage of production or sale of a product. If a new product is being introduced to the market, then undifferentiated or concentrated marketing will be more effective;
heterogeneity of the consumer truemoney database audience. If consumer preferences, purchase volumes, and frequency remain unchanged or change slightly, then undifferentiated marketing will be more productive;
competitors' behavior in marketing. When competitors are pursuing a segmented marketing strategy in the market, undifferentiated PR will not be effective because it does not take into account the characteristics of each group that other market participants are targeting. At the same time, if other companies are using undifferentiated marketing, differentiated or concentrated advertising can provide an advantage.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
Download template
Already dow
the degree of heterogeneity of goods. So, if a company sells fruit and vegetable products on the market, then undifferentiated marketing will suit it, the essential features are approximately the same for both potato consumers and cucumber buyers. If we are talking about electronics, then the segments of people oriented towards smartphones or regular push-button phones will look different;
the stage of production or sale of a product. If a new product is being introduced to the market, then undifferentiated or concentrated marketing will be more effective;
heterogeneity of the consumer truemoney database audience. If consumer preferences, purchase volumes, and frequency remain unchanged or change slightly, then undifferentiated marketing will be more productive;
competitors' behavior in marketing. When competitors are pursuing a segmented marketing strategy in the market, undifferentiated PR will not be effective because it does not take into account the characteristics of each group that other market participants are targeting. At the same time, if other companies are using undifferentiated marketing, differentiated or concentrated advertising can provide an advantage.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
Download template
Already dow