Each KPI should be tied to a specific business goal
Posted: Thu Jan 23, 2025 5:43 am
Main aspects of the term Marketing KPIs are quantitative metrics that help track how effectively marketing goals and objectives are being met. Each company should define its own key performance indicators based on the type of business, goals, and promotion channels used. Key principles of marketing KPIs: Specific: KPIs must be clear and measurable so that they can be used to evaluate results Goal setting.
whether it is increasing sales, increasing brand awareness, list of canada whatsapp phone numbers or growing the number of customers. Realistic. The goals for which KPIs are used must be achievable given the available resources and time. Time. KPIs are measured at specific time intervals, which allows you to track dynamics and adjust your strategy. Examples of using KPIs in business: Increased Conversion: One of the most popular metrics in digital marketing.
If you run an online store, it is important to track what percentage of your site visitors make a purchase. This will help you evaluate the effectiveness of your site and advertising. Follower Growth: In social media, the KPI may be related to follower growth, which is directly related to brand awareness. Customer Retention Rate: This metric is important for companies that sell products or services with a long purchase cycle, such as in the B2B sector.
whether it is increasing sales, increasing brand awareness, list of canada whatsapp phone numbers or growing the number of customers. Realistic. The goals for which KPIs are used must be achievable given the available resources and time. Time. KPIs are measured at specific time intervals, which allows you to track dynamics and adjust your strategy. Examples of using KPIs in business: Increased Conversion: One of the most popular metrics in digital marketing.
If you run an online store, it is important to track what percentage of your site visitors make a purchase. This will help you evaluate the effectiveness of your site and advertising. Follower Growth: In social media, the KPI may be related to follower growth, which is directly related to brand awareness. Customer Retention Rate: This metric is important for companies that sell products or services with a long purchase cycle, such as in the B2B sector.