Understand the importance of Industrial Marketing in the current context
Industrial Marketing focuses on resolving objections in the relationship between two companies . In other words, the strategy aims to establish communication and solve problems of other businesses, to which the industry sells its product.
It is important to note that the B2B (business-to-business) model targets other organizations. Therefore, there are barriers that hinder the sales process due to the long sales cycle.
Strategies focused on this model are developed to build more lasting and genuine relationships between companies and market education actions. This enables long-term sales.
That said, Industrial Marketing aims to promote strategies capable of attracting and retaining customers . The role of this tool is to communicate information about: the market, the problems faced and the product offered capable of solving these needs. Always based on competitive advantages.
Thus, Marketing begins to contribute to the luxembourg whatsapp data commercial area, facilitating the closing of sales. This already reinforces the need for investment in this practice.
However, to add, the current context also argues in favor of the use of Marketing for the industry.
According to the Industry Thermometer , the sector's revenue has remained stable since May 2022, with a variation of only 1.0%. In other words, there is no significant growth expected for this year.
Therefore, in times of change and uncertainty in the market and economic scenario, it becomes essential to ensure the use of tools that help increase sales volume.
And the work of Marketing influences the increase in closed deals in a recurring and scalable way. So that, in moments like this, the company does not suffer so many consequences.
The risks your industry runs by not investing in Marketing
It is worth highlighting, first of all, the importance of the industrial sector for the country. According to figures from the Industry Portal , in 2022, its share in GDP was 23.9%.
With this segment accounting for:
69.3% of Brazilian exports of goods and services;
66.4% of business investment in research and development;
34.4% of federal tax revenue;
27.2% of social security revenue.
The data reinforces its importance for the country's economy. However, according to the Industry Thermometer, there was a 0.2% drop in hours worked. Therefore, production remained stable, with a variation of only 0.1%.
This is the result of changes in the industry's behavior , which has been losing dynamism every year.