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Posted: Thu Jan 23, 2025 5:28 am
How to create an e-commerce newsletter to get more leads
Email marketing is a powerful tool for connecting with potential customers. Unlike other channels, email marketing allows you to be personal and laser-focused in your messaging. However, withBillionsemails that are sent every day, you need to know how to stand out.
This article will show you how to create impressive e-commerce newsletters that will help you generate more leads and grow your business.
1. Build a customer persona
The biggest reason any ecommerce newsletter fails ecuador phone number list is because it doesn't matter to the subscriber. Relevance is key when creating your newsletters. Buyers can help you with this.
You can categorize your audience and segment your email list with a buyer persona. Let’s take a look at how you can build one. Here’s an example template you can take inspiration from:
source
Use tools like Google Analytics to track what languages your audience speaks, what browsers they use, how they heard about you, their age, demographics, and more. The tool will also help you determine whether they are first-time or returning visitors, how often they visit your site, how long they stay, and what device they are using.
You can also ask your sales staff and account managers for your clients. You can also get this information from your customers themselves. Just send them a survey and encourage them to respond.
If you're still struggling with how to start identifying your ideal customer profiles, try looking at the main benefits of your product. This will allow you to discover which types of customers these benefits will help the most.
For example, let's say one of your product's main benefits involves reducing downtime in developing sales proposals. In that case, individual sales reps and their support teams are probably the one person you should have.
Let's say you have another product that provides data insights across sales, finance, and marketing. In that case, you'll need another buyer persona—a CEO who needs a more "bird's eye view" of their company.
Email marketing is a powerful tool for connecting with potential customers. Unlike other channels, email marketing allows you to be personal and laser-focused in your messaging. However, withBillionsemails that are sent every day, you need to know how to stand out.
This article will show you how to create impressive e-commerce newsletters that will help you generate more leads and grow your business.
1. Build a customer persona
The biggest reason any ecommerce newsletter fails ecuador phone number list is because it doesn't matter to the subscriber. Relevance is key when creating your newsletters. Buyers can help you with this.
You can categorize your audience and segment your email list with a buyer persona. Let’s take a look at how you can build one. Here’s an example template you can take inspiration from:
source
Use tools like Google Analytics to track what languages your audience speaks, what browsers they use, how they heard about you, their age, demographics, and more. The tool will also help you determine whether they are first-time or returning visitors, how often they visit your site, how long they stay, and what device they are using.
You can also ask your sales staff and account managers for your clients. You can also get this information from your customers themselves. Just send them a survey and encourage them to respond.
If you're still struggling with how to start identifying your ideal customer profiles, try looking at the main benefits of your product. This will allow you to discover which types of customers these benefits will help the most.
For example, let's say one of your product's main benefits involves reducing downtime in developing sales proposals. In that case, individual sales reps and their support teams are probably the one person you should have.
Let's say you have another product that provides data insights across sales, finance, and marketing. In that case, you'll need another buyer persona—a CEO who needs a more "bird's eye view" of their company.