Artificial intelligence: substitute or complement?

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With the rise of all these new applications, many people fear that artificial intelligence could take away jobs. While it is true that current technology is very effective at performing tasks, it still has limitations that prevent it from having sufficient autonomy and independence.

As of today, AI does not pose a risk to the jobs of marketing and communication specialists. However, perhaps it is a good time to reflect on who our real competition is: artificial intelligence or those professionals who are knowing how to adapt to these new circumstances.

When in doubt, the best option is to keep up to chairman email lists date, not let new technologies overwhelm us, and remember that if you can't beat the enemy, join them. ChatGPT has the ability to create both texts for a landing page, as well as write a blog post on any topic or create product descriptions for e-commerce.

Similarly, it can give us different options for titles, taglines, and calls to action (CTA). And yes, if you're wondering, this post also has titles that have been through ChatGPT.

A related aspect to the previous points is that ChatGPT is smart enough to take SEO into account when generating content . It uses attractive language for lead generation and can even help us perform keyword research for the project at hand.

Another interesting use of this tool is for corporate communication tasks. This AI can help us prepare personalized marketing emails and draft press releases or speeches, adjusting the tone based on your needs.

At Bannister Global we are not left behind and we are constantly learning to stay up to date with the latest trends in artificial intelligence and marketing. We work to ensure that our clients always have an agency at their side that is capable of adapting these advances to their needs.