Emphasize free shipping, returns, and secure payment options
Posted: Thu Jan 23, 2025 5:05 am
Unexpected costs are the number one reason people abandon their shopping carts. Being clear about costs from the start and eliminating these hidden costs willincrease the payment rate.
Free shipping is one way to remove surprise costs and make the offer look more attractive. ANDUPS studiofound that free shipping was important to 59% of shoppers in 2019. Furthermore, the more companies offer free shipping, the more critical it becomes.
A simple return policy is also a must. Websites that have costa rica phone number list and advertise their free return policy have higher collection rates. The VWO case study below nicely illustrates this point.
source
You can see the effects. One company, Cocohanee, decided to clearly add their shipping and returns policies at checkout. You can see this above. This led to a 16% increase in their Add to Cart CTA. More importantly, it led to a 17% increase in revenue.
Security is also an important aspect of e-shopping. People enter their valuable private payment information and want to know if it is safe.Including security trust badgesit can also increase your billing rates.
Bonus tip: offer a range of payment options.
People like to choose how they pay. There are many different methods—cards, PayPal, other platforms, etc. Forcing customers to use one method can cost you a sale, which is why you should provide a variety of payment options.
3. Simplify your forms
Free shipping is one way to remove surprise costs and make the offer look more attractive. ANDUPS studiofound that free shipping was important to 59% of shoppers in 2019. Furthermore, the more companies offer free shipping, the more critical it becomes.
A simple return policy is also a must. Websites that have costa rica phone number list and advertise their free return policy have higher collection rates. The VWO case study below nicely illustrates this point.
source
You can see the effects. One company, Cocohanee, decided to clearly add their shipping and returns policies at checkout. You can see this above. This led to a 16% increase in their Add to Cart CTA. More importantly, it led to a 17% increase in revenue.
Security is also an important aspect of e-shopping. People enter their valuable private payment information and want to know if it is safe.Including security trust badgesit can also increase your billing rates.
Bonus tip: offer a range of payment options.
People like to choose how they pay. There are many different methods—cards, PayPal, other platforms, etc. Forcing customers to use one method can cost you a sale, which is why you should provide a variety of payment options.
3. Simplify your forms