Cool shades
Posted: Thu Jan 23, 2025 4:47 am
Green
It is traditionally considered the color of nature, life, spring, rebirth, which allows the use of green in the corporate style of companies working in the fields of medicine, agriculture, and charity.
At the moment, banks and mint database other financial organizations have turned to "money" tones, playing on associations with banknotes of the corresponding color. In this understanding, green speaks of financial well-being, vitality.
Green color in corporate style
Overall, it is calming and pleasant to look at. Even an abundance of green does not cause irritation, so it is perfect as a primary color for branding.
Blue
In recent times, blue, along with all its shades, has become the most popular among corporate colors.
Blue color in corporate style
Such a range evokes pleasant associations with the sky and the sea, mountain peaks, and is a symbol of peace. The blue color in the corporate style speaks of calm, patience, and becomes a guarantee of a deep understanding of the issue.
True, its prevalence, especially in the IT sector, prevents the audience from remembering and quickly recalling the company when faced with symbols. If you do not see a problem in this, all shades of blue will be a win-win solution for branding.
Sea green or blue-green
It is the coldest of all shades, so it is used where a feeling of pleasant coolness is needed.
Sea wave color in corporate style
At the moment, there are no stable associations with blue-green in Western culture, while in Tantrism it is a symbol of control over consciousness, characteristic decisions, the ability to solve problems using logic. Psychologists confirm that the color of the sea wave awakens strong-willed and ambitious aspirations, promotes self-affirmation. If it is necessary to awaken these qualities in the team, it is reasonable to resort to such a color in the corporate style.
Purple
This paint is traditionally related to occult sciences, magic, mysticism. Perhaps this is explained by the mystery and depth of the dark purple night sky, space.
Purple color in corporate style
This color in the corporate style declares such qualities as business intuition, the ability to foresee and use a creative approach. This is a win-win option for areas where you have to trust your intuition and it is difficult to say anything in advance.
Crimson
It is close to red, but belongs to cold shades. Today, crimson is considered a sign of belonging to high society, in combination with black and white it is used to design publications dedicated to luxurious social life.
Raspberry color in corporate style
According to psychologists, this color is a symbol of individualism, the desire to achieve life's benefits without a fight. It will suit a company that offers exclusive expensive goods or considers a subjective approach to the client as its main value.
Neutral shades
Psychology gives a detailed description of these colors - they include white, gray and black. In corporate identity, they are usually deprived of independent meaning, they perform the function of a background. Most often, white is used for these purposes, as it does not tire the eyes, emphasizes others.
Neutral shades
Thanks to the black background, depth is set, the entire advertising block, site or other object turns out to be more original, brighter. You need to be prepared for the fact that such a solution quickly becomes tiring. You can avoid a negative reaction by replacing black with gray, which is especially relevant for portals on the Internet. It has the same list of advantages as the first background, but allows you to reduce the psychological burden on the user.
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Cross-marketing: 5 examples and 8 mistakes
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Sales Triggers That Have Never Failed
It is traditionally considered the color of nature, life, spring, rebirth, which allows the use of green in the corporate style of companies working in the fields of medicine, agriculture, and charity.
At the moment, banks and mint database other financial organizations have turned to "money" tones, playing on associations with banknotes of the corresponding color. In this understanding, green speaks of financial well-being, vitality.
Green color in corporate style
Overall, it is calming and pleasant to look at. Even an abundance of green does not cause irritation, so it is perfect as a primary color for branding.
Blue
In recent times, blue, along with all its shades, has become the most popular among corporate colors.
Blue color in corporate style
Such a range evokes pleasant associations with the sky and the sea, mountain peaks, and is a symbol of peace. The blue color in the corporate style speaks of calm, patience, and becomes a guarantee of a deep understanding of the issue.
True, its prevalence, especially in the IT sector, prevents the audience from remembering and quickly recalling the company when faced with symbols. If you do not see a problem in this, all shades of blue will be a win-win solution for branding.
Sea green or blue-green
It is the coldest of all shades, so it is used where a feeling of pleasant coolness is needed.
Sea wave color in corporate style
At the moment, there are no stable associations with blue-green in Western culture, while in Tantrism it is a symbol of control over consciousness, characteristic decisions, the ability to solve problems using logic. Psychologists confirm that the color of the sea wave awakens strong-willed and ambitious aspirations, promotes self-affirmation. If it is necessary to awaken these qualities in the team, it is reasonable to resort to such a color in the corporate style.
Purple
This paint is traditionally related to occult sciences, magic, mysticism. Perhaps this is explained by the mystery and depth of the dark purple night sky, space.
Purple color in corporate style
This color in the corporate style declares such qualities as business intuition, the ability to foresee and use a creative approach. This is a win-win option for areas where you have to trust your intuition and it is difficult to say anything in advance.
Crimson
It is close to red, but belongs to cold shades. Today, crimson is considered a sign of belonging to high society, in combination with black and white it is used to design publications dedicated to luxurious social life.
Raspberry color in corporate style
According to psychologists, this color is a symbol of individualism, the desire to achieve life's benefits without a fight. It will suit a company that offers exclusive expensive goods or considers a subjective approach to the client as its main value.
Neutral shades
Psychology gives a detailed description of these colors - they include white, gray and black. In corporate identity, they are usually deprived of independent meaning, they perform the function of a background. Most often, white is used for these purposes, as it does not tire the eyes, emphasizes others.
Neutral shades
Thanks to the black background, depth is set, the entire advertising block, site or other object turns out to be more original, brighter. You need to be prepared for the fact that such a solution quickly becomes tiring. You can avoid a negative reaction by replacing black with gray, which is especially relevant for portals on the Internet. It has the same list of advantages as the first background, but allows you to reduce the psychological burden on the user.
Recommended articles on this topic:
Cross-marketing: 5 examples and 8 mistakes
How to increase the flow of customers by choosing the right method
Sales Triggers That Have Never Failed