The sports betting market in Kazakhstan is estimated at $300-500 million per year

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With most bets being placed through online platforms. Market growth has been particularly noticeable in recent years, thanks to the development of mobile apps. Football is the most popular sport among bettors. The Kazakhstan Premier League is the country's main football tournament with such famous clubs as Astana, Kairat, Ordabasy, Aktobe and Tobol. In addition to football, bets on basketball, hockey and boxing are popular. Cybersport is rapidly gaining momentum, which attracts the attention of betting usa telegram data companies. Among the hockey clubs, Ust-Kamenogorsk Torpedo stands out. Portrait of the target audience The typical Kazakhstani online casino player or sports bettor is a man aged 25-35, living in a large city. He is Kazakh by nationality and speaks fluent Russian and Kazakh. He wants to live a luxurious life, tends to spend money on things that will help him look cool in the eyes of friends and relatives. At the same time, he respects traditions and the older generation, honors national customs. The typical player goes online mainly from a mobile device on Android, preferring Google as a search engine. He actively plays 3-4 times a week, most often from 21:00 to 01:00 local time, allocating about 30 minutes per session. The average deposit is $100, while he spends $4-9 per game. Peak activity for registrations falls on Wednesday and Thursday, and for deposits - on Friday and Saturday. May place large bets to either show that he has money or to try to win money. Sees gambling not only as an opportunity to earn money, but also as a hobby and a way to experience emotions.