How to position my website on Google? Learn the 5 steps

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If you are wondering "how to position my website on Google", you should know that Search Engine Optimization —SEO— is your great ally.

It is an accumulation of strategies and techniques used to increase the number of visitors organically, by obtaining a high ranking in the SERP. They range from creating a website following quality parameters to uploading optimized posts frequently.

Google, the search engine that handles more than 90% of all searches on the skype database Internet, should be the focus of all these good practices. We have to adapt to its requirements and recommendations.

So, to answer the question of how to rank my website on Google, we invite you to read this post until the end!

Here we will explain its importance for the positioning of your business's Content Marketing and the steps to follow both On-page (on the page) and Off-page ( off of it) to achieve your goals.

Why is Google positioning important?
5 steps to position my website on Google on page
5 good practices to position my website off page
Conclusion
Why is Google positioning important?
Google ranking helps the search engine to find out what a particular web page is about and how it can be useful to the user who is using the search engine.

In today's high level of competition, it's imperative to rank as high as possible in search results, and that comes with an efficient SEO strategy .

Implementing these types of techniques for our website is essential to improve our online presence ; ranking high in search engines requires dedication and attention to detail.

If you want to know “how to position my website”, then we must first start by highlighting the 3 main advantages of doing so:

Boost visibility
Just take a moment to consider this: you manage to rank your website for a specific keyword that comes with 500,000 visits per month.

In addition, the first search result revealed on Google receives up to 20% of clicks, which in turn generates 100,000 monthly organic visitors.

Thus, being well positioned can redirect this traffic to our website without additional costs, only if it is done correctly with SEO tools .

This is because 77% of people research a brand before interacting with it. On the other hand, 67% of B2B buyers begin the purchasing process after this extensive research .

It is a long-term investment
While it is true that a website has initial costs, if we manage to have a good level of positioning in the results of the first page, we will receive a large amount of high-quality traffic, without making any other expenses.

Let's say that one in every 100 visitors ends up completing a purchase; each customer adds $100 in value to your business, which will generate a monthly revenue of $10,000.

In fact, we can greatly increase our overall monthly income when we rank highly for several important keywords in the market.

Create a trustworthy image of your brand
Authority and relevance represent the two most important factors related to SEO.

This means that when our website is placed first in the results listings, users will automatically think that it is a site that provides the information they were looking for.

Do you remember the last time you went to the second page of your search? Probably not.

Additionally, ranking highly in an online search will suggest that other potential customers or visitors found this particular page useful.

In addition to reliability, the positioning of your website also increases the impact on social networks. This happens because the links can be redistributed on social networks and reused the content that we apply as part of the overall strategy.

5 steps to position my website on Google on page
Ranking your website on-page is the practice of optimizing individual pages to achieve a higher ranking and generate more relevant organic traffic.

To do this, we are going to explain 5 steps below to do it firmly:

1. Use the keyword in the title
Your company or product can rank at the top of Google for the right keyword, driving a huge amount of online traffic to your website.

On the other hand, if we use one that is misguided or inappropriate, you can be sure that the chance of your site achieving prominence is very remote.

The title defines the content and one that is rich in well-ranked keywords has greater weight for the algorithm and robots of this incredible company.

Find a highly competitive KW that is consistent with your brand!


2. Place the keyword in the first 100 words
The ideal place to start putting keywords in an article is within the first 100 words.

There are many people who find this natural, such as us who write this type of content on a daily basis.

However, for others it can go unnoticed and they make long introductions before bothering with a valuable keyword .

Google certainly doesn't like this.

3. Use outbound links
Outbound links are the main source of attracting more attention to your website. We must not make the mistake of not including links that add value to the page.

This tool shows Google that the article is valid and informative, both of which are vital requirements for ranking.

Therefore, in order to rank my website, I must add external URLs from trusted sources in each of my articles. We previously pointed out, for example, a valuable piece of data collected from HubSpot:

“ This is because 77% of people research a brand before interacting with it.”

There is a technique behind every paragraph of this text. Impressive, isn't it?

4. Write click-worthy meta descriptions for each page
Meta descriptions are an important element to consider, along with the title tag and URL, that convince Internet users to click.

These are nothing more than a brief description with a maximum of 200 characters (up to 150 words are also valid) that give the reader a small preview of what they will see in your article. It must include the keyword.

5. Put your target keyword in the URL
Yes! We have said it several times, and they are still important in many specific areas.

Because they are the backbone of website SEO, we need to give them the attention they deserve: that is, a lot of it.

This is why the keyword must be included in the URL so that it is presented as a friendly option for users and Google robots.

I'll give you a good example of this: rockcontent.com/blog/web-optimization/

In this case, we know that the content will talk about web optimization , so we hope that within that link you will answer how to improve a website with the main SEO techniques. Click on it and you will see that it is so!