Let's say you're an e-commerce company in the retail sector that sells clothing

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Color will likely be present in every aspect of your eCommerce store, from website design to the products themselves. It’s important to start AB testing colors during the production phase – this allows you to make the color story a key part of the finished product.

In other words, when you determine what you are armenia phone number list doingdefinition of production testingwill look like, be sure to include AB color testing in it.

Tip 2: Rephrase and rephrase
Finding the right words is challenging and necessary. When it comes to eCommerce AB testing, focusing on words that work is a key part of improving your calls to action, headlines, and copy – which means it’s included inover 50%elements that are tested AB:


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It is clear from these statistics that the right expression plays a key role inoptimizing pages for conversionsBut what does this look like in practice? Let's consider an example.
The headline "clothes to add to your wardrobe this winter" could be rephrased to something like "new winter wardrobe essentials" to grab customers' attention and let them know your clothes are a must-have.

Rewording goes beyond headlines. For example, you can take copy that isn’t working for conversions and look at ways to implement changes that help increase conversions. This helps you transform every page on your ecommerce site into an optimized conversion driver.

Tip 3: Post at different times
E-commerce companies rely on their customers spending time online, so they can benefit greatly by being more active during the times when most of their customers are online.