Consumers will perceive the essence of your brand

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A brand book is the guide that marketing and design managers follow to create all communications. A brand book should express your company's philosophy, vision, mission and values ​​so that they are reflected in the corporate identity.

In this way, you will have an authentic and distinctive image to publicize all the products you offer and, at the same time, all the communications you make will have an established distinctive personality.

Increases the perceived value of the brand
A corporate style guide strengthens your company's image: it is a way for your brand to remain in the public's mind. If there are too many variations, people will not be able to form a concrete image of the company. With slovenia whatsapp resource a manual, you will notice how recognition increases significantly.

Avoid what you don't want to associate with the brand
Lack of consistency is no small matter. If you change the elements, you can create a misperception about what your company wants to convey.

Facilitate your work processes
A brand book will help all employees in your company avoid setbacks and dilemmas in their daily work. With a detailed brand manual, your design team will know exactly which elements they can and should use.

Even if your products and services are of quality, if your corporate image is not consistent, it will be difficult to achieve success.

Strengthen your communication in other media
When your brand is promoted through external media such as digital newsletters, newspapers or blogs of other companies, it is essential that the mentions include recognizable elements. In this way, you ensure that new audiences distinguish and recognize you.