What is it? Customer Development is an approach to product development based on user feedback. The tone of questions asked of potential buyers is based on the concept of "Need or not".
Why is it needed? The methodology is used to identify the real needs of the target audience. With CustDev, the risk of releasing something that will not interest the buyer is minimal.
The article explains:
The essence self employed database of the Customer Development methodology
Advantages and Disadvantages of Customer Development
Ideological concept of Customer Development
When Customer Development Methodology Can Be Useful
The first step of Customer Development is Customer Discovery
Customer Development Interview Guidelines
The second step in Customer Development is Customer validation
The third step in Customer Development is Customer Creation
The final stage of Customer Development – Company Building
3 Useful Books on Customer Development
5 Scenarios for Using Neural Networks to Increase Website Conversion by 40%
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The main advantage of Customer Development is that first a hypothesis or prototype is developed and only then the product is launched on the market. Read more about how this tool works in our material.
The essence of the Customer Development methodology
The main function of a product manager is to form concepts for new products that will more clearly “hit the changing needs” of potential buyers, and therefore will be more profitable than existing analogues. That is, in the process of work, a creative employee sketches out ten (and sometimes dozens) different versions of all sorts of concepts on a given topic. But how can one decide which idea is more preferable in terms of potential success and prospects?
You can use the old tried and tested method of simple enumeration and conduct a comprehensive marketing analysis of each of the not yet released, but already invented products: conduct marketing research with surveys, form a target audience with test groups and even produce trial batches. Okay, this really works. But how much time, money and work of specialists will need to be spent to study all the creative ideas in this way? There is a risk that your whole life will then turn into one continuous analysis!
The essence of the Customer Development methodology