Conclusion: it is a way to provide another communication option between the company and the customer. This gives more credibility to your brand, as some companies receive a verified account seal when the application confirms that the phone number actually belongs to a legal entity.
The app also provides statistical data, which is very important for professionals to be able to evaluate the performance of their strategies with WhatsApp. It is possible to view the number of messages sent, delivered, read and received.
Tags
Labels help you categorize conversations so you can find them more easily later. Labels will help you organize your conversations in the app.
You can define your own labels or even take advantage of suggestions from the application itself, such as “New order”, “New customer”, “Pending payment”, “Order completed”.
WhatsApp Business API Advancements
With the arrival of the API, one of the main advances was the possibility of using the same number by a team of agents, through the integration of the tool with contact center service solutions, such as TACTIUM, for example.
Furthermore, it has become possible to integrate with brazil whatsapp data virtual agents (chatbots), another service that is highly sought after and used during this pandemic.
This feature makes communication possible 24 hours a day, seven days a week. In addition, it ensures automation across the channel, leading to reduced queues and providing support for the customer service team.
In 2018, when it was created, WhatsApp Business did not allow multiple agents to use the same WhatsApp number on different devices. Considering this pain point for medium and large companies, who considered this solution to be somewhat rigid, Facebook evolved the platform and launched the WhatsApp Business API.
The solution enables companies to provide customer service in a more scalable way, in addition to integrating the application with other systems and digital platforms – which, at the beginning of WhatsApp Business, was not possible.
The use of chatbots on WhatsApp has allowed companies to reduce costs, thereby increasing operational efficiency. The quality of the customer and user experience has also improved.
Furthermore, virtual agents allow self-service, facilitate the collection of information, and are a possibility for secure sharing.