There are two ways to create a business account on WhatsApp.
The simpler WhatsApp Business app can be easily downloaded on Android and iOS devices. It allows you to have a standard or regular business account, which is not verified by WhatsApp, meaning that the user is not certified and has access to fewer features.
When opening the app, the user must grant the app the necessary permissions. Then, provide your company number and tap “Next”. Then, you must grant WhatsApp access to SMS messages — this way, it will confirm the verification code sent.
Then, simply add your company name and a photo of your choice. In the “Settings” tab, you can add and edit company information, modifying the photo, adding a business description, defining the location on the map, opening hours, contact details and website.
For more efficient and professional action, linked to the service management system, the use of WhatsApp Business API comes in. TACTIUM is integrated into this environment with encapsulation of several functions within the TACTIUM OMNI interface, with greater productivity and control of your operation.
TACTIUM uses the Gupshup broker in its integration, allowing vietnam whatsapp data you to manage your interactions more efficiently. When it comes to costs, Gupshup offers affordable prices: starting at US$0.001 per support message. In other words, for example, a company can send one thousand support messages with one dollar.
With the TACTIUM OMNI and GupShup integration, you gain features such as exchanging messages between multiple agents using the same number, filtering out foul language, saving conversation history, sharing contact lists, managing service and waiting times, among many others.
To learn more about the WhatsApp Business API, see our article: WhatsApp Business API: what it is and how it can be used by companies
Once enabled, becoming a verified account (with that green badge) doesn't just depend on your will. The verification badges granted by WhatsApp are based on criteria not disclosed by the company. It is possible, however, to request analysis to confirm your account.
Understand new consumer behavior to generate new business
What are the benefits of a WhatsApp business account?
More knowledge about the user
The data that WhatsApp Business generates for users, especially regarding messages sent, received and read, helps to monitor the level of interest of your list of leads, just as you would do with email marketing, for example.
The messages received by your account can be a criterion for evaluating how consumers see your brand and want to interact with it.
An open door for your customers
Working on communication with your audience on WhatsApp allows for closer contact, on a channel where the audience feels comfortable and in an individual, more intimate approach.
After all, we cannot forget that relationships are a very important strategy for bringing your brand closer to the public.
The more the consumer gets in touch, especially voluntarily, the closer they are to buying from you.
Word of mouth advertising
Most people can't imagine how quickly news spreads on WhatsApp.
The trend of sharing content within this universe gains even greater viral power when this is done within groups.
Therefore, doing a good job there can encourage your consumer to do free word-of-mouth advertising for you, on the same network, with a great impact on your exposure.