Digital marketing strategies: complete guide with examples

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People are spending more and more time online, so it has become the perfect medium to find new customers and boost your business. It is estimated that digital ads can increase brand awareness by up to 80% and of course, this also helps you increase your sales.

All about digital marketing
To genuinely capture the attention of Internet users, you need to design a digital marketing strategy. Below, I will show you what it is, what actions it requires, how you can carry it out, and some examples.

What is a digital marketing strategy?
A digital marketing strategy is a detailed plan that defines the objectives, tactics, channels and specific actions to be implemented to promote a brand, product or service in digital environments. It establishes the steps to achieve a company's goals through the Internet by identifying an audience and attracting it.

With everything that digital marketing algeria whatsapp lead encompasses (SEO, content marketing, analytics, etc.), it can be overwhelming to decide where to start and choose what will benefit your business the most. For digital marketing to be effective, you need a strategy that is activated across campaigns.

“Digital marketing is a radical evolution of marketing thanks to technology that leads us to formulate strategies. These strategies are achieved thanks to personalized products and differentiated messages. Big data and the ability to measure with exponential power compared to traditional media is what has unleashed the entire revolution in the marketing and advertising industry.”
Oscar Fuente
Founder of IEBS Digital School

What does a digital marketing strategy contain?
Although strategies may vary depending on the company and its goals, they are generally composed of the following elements:

Market and target audience analysis . Understanding the market in which the company operates and thoroughly analyzing the target audience. This involves looking at market trends, competitors, the needs of the target audience, and their demographic, psychographic, and behavioral characteristics.
Goals and performance metrics . Set clear and measurable goals that align with the company's mission. These should be built in a SMART manner. Also , define the key performance metrics (KPIs) that will be used to evaluate the success of the strategy.
Channel and tactic selection . Identify the most appropriate digital channels to reach the target audience. This may include the company website, social media, content marketing, online advertising, email, SEO (search engine optimization), influencer marketing, among others. Specific tactics to be implemented on each channel are defined.
Content and messaging creation . Develop a plan to create relevant and valuable content for your target audience. This can include blog posts, videos, infographics, guides, podcasts, and other formats. Define key messages and brand narrative to effectively communicate benefits and value propositions. You can easily manage this content with a CMS .
Campaign planning and execution . Defining the digital marketing campaigns to be implemented, including scheduling, budgets, resource allocation, and implementation of defined tactics.
Monitoring and analysis of results . Implement monitoring and analysis tools to measure the performance of the actions implemented. Key metrics are evaluated, adjustments are made if necessary, and lessons learned are extracted for future improvements.
Continuous optimization . Making adjustments and improvements based on data and results. The goal is to maximize the performance of the digital marketing strategy over time, in relation to changes in the market and the needs of the target audience.