To get the most results, you should combine all three elements (unique data, creativity, and beautiful graphics/data visualization) into a single campaign.
However, even taking existing data and presenting it in a new or unique way can result in earning quality links for your website.
A few years ago there was a huge infographic trend where all SEOs were using the visualization method to gain links from top-level sites.
While this trend has been taken to the extreme, it can still be effective if saudi arabia rich man contact number whatsapp number journalists in your niche are especially eager for insightful visualizations of the data they are already using and discussing.
Outsource your digital PR
Earning links through digital PR requires speed, creativity, time and resources.
Many businesses find that they cannot stay on top of news cycles or dedicate valuable time and resources to this type of link building while running all the other day-to-day operations of the business, despite the huge benefits it offers.
In these cases, it might be worth considering hiring a digital PR agency that knows exactly what journalists want and how to get their attention.
Newsjacking
Newsjacking occurs when a brand or company jumps on an emerging news trend to provide content, opinions, graphics, expert commentary, and/or data that adds to the story.
In most cases, if you can provide some relevant information or insight that adds to their coverage of the trend, they will be more than happy to credit you with a backlink.
It would be wise to set up some Google Alerts for keywords related to your industry, and keep an eye on industry news, so you can jump on any emerging trends quickly.
Acquiring organic links
From day one, some SEOs have focused on earning natural links rather than buying them to try to manipulate search results.
Even today there are websites that do not use any form of active link building.
Instead, these webmasters channel all their available time and resources into creating the best content, products, services and websites possible.
Naturally, they rank for some keywords as a result of these efforts, or their website is found through other channels, and they acquire relevant links organically over time.
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This can be even more effective if you identify and target keywords that are most likely to generate organic links, such as “your industry + stats.”
Conclusion
Knowing how SEO link building has evolved over the years will help you avoid some of the more manipulative practices that can increase your chances of being penalized by Google or other search engines.
It will also help you spot opportunities to earn links from the types of websites that will really move the needle on your SEO campaigns.
**So, now is the time to practice and hone your link earning skills and leave old-school link building tricks in the past.
Don't forget to register and use a backlink checker like Ranktracker to measure your success.