Here we can see that Google predominantly ranks information about the brand. So “apple” is a navigational search in the US.
Google search results for "apple" in the US
Some keywords have mixed intent , meaning there is a strong divide between the results searchers want.
For example, the first page of Google results for "coffee beans" offers commercial and informational results.
Google search results for "coffee beans"
With Semrush, you can quickly see what type of search intent keywords have.
Just look for the “Intent” box or column in any keyword-related report.
The type of intention could be abbreviated as follows:
I = Informative
N = Navigation
C = Commercial
T = Transactional
"Intent" box highlighted in Keyword Magic Tool report
To assign an intent type to each keyword, Semrush takes into account a few factors:
SERP features in keyword search results (e.g. featured snippets)
The presence of words in the keyword malaysian numbers that indicate the user's intent (e.g., "buy," "address," "how to").
Whether the keyword is branded or not
Instantly discover your audience's search intent
with Semrush Keyword Intent Analysis
Enter your keyword
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How to use keyword intent in Semrush
Here are three valuable ways to use keyword intent in Semrush:
Check the intent of any keyword (or list of keywords)
Analyze the keyword intent profile of your competitors
Search keywords by intent
Read on for step-by-step instructions.
1. Check the intent of any keyword (or list of keywords)
Semrush's Keyword Overview tool allows you to check the intent of up to 100 keywords at a time.