Data-driven marketing: meaning
Data-driven marketing optimizes all communications and malaysia phone number example messages of a given brand based customers. This means that those who adopt this approach use the data available to the company to predict the needs , desires and future behaviors of their customers or potential customers.
By doing so, you can develop personalized marketing strategies and get the highest possible return on investment.
But how does data-driven marketing differ from the traditional approach?
To understand the difference we need to take a step back.
In its simplest form, marketing has always focused on two fundamental objectives :
discover customer needs and desires
use those insights to guide them through the purchasing process
In practical terms, this has always meant:
gain insight into your target audience ,
identify and anticipate their needs ,
design strategies to deliver products or services that promise to solve those needs.