10 Retargeting Tools That Boost Customer Engagement

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Retargeting is a favorite topic of ours because it’s just so effective. We’ve discussed strategies in the past, but today we are going to talk specifically about some of the best tools out there to help you really nail all of your retargeting efforts.

Be sure to go back and read our other guides on retargeting if you need a refresher on what it is and how it works. Once you’ve come up to speed, keep reading to see our recommended list of tools that will help you with all the most popular types of retargeting (along with a few lesser known but equally effective types) including site retargeting, social media retargeting, content marketing, email retargeting, and more.

Here are our top picks for retargeting tools that boost customer engagement. Some will help you with your actual retargeting, while some will help indirectly by helping you produce better material that will make your retargeting efforts better.

Let’s see who made the list.

1. AdRoll
Adroll Retargeting Tools That Boost Customer Engagement

Of course, no list on retargeting would be complete without including AdRoll. They are known for their retargeted ads and make it easy to place your ads just about anywhere online- including on websites, social media, Google, and more.

If site retargeting is tops on your list to start doing, Adroll is an excellent option. Their code is easy to place at nearly any website, and their website is easy to use to build your various ads, segments, and more. We really like that you can also choose to exclude certain people from your ads based on their actions at your site. This can come in handy based on the type of ad you are showing. If a user at your ecommerce site actually converts and makes a purchase, you wouldn’t want to immediately show them a retargeted ad asking them to shop with you, for example.

AdRoll is included on nearly every retargeting list because it does work so well and allows you to manage all the retargeted ads you could ever want to send all from one place. As for your ROI? AdRoll claims that most people see a 5x return on their ad spend. Not bad at all.

2. MailChimp
MailChimp Retargeting Tools That Boost Customer Engagement

While MailChimp recently switched from just an email platform to a full on marketing platform, they are still excellent when it comes to email marketing, and specifically, email retargeting. This is another popular form of retargeting and can provide you with excellent results. Despite the decreasing popularity of email, it remains a legitimate platform to consider for engaging, and re-engaging, your customers.

MailChimp makes it easy to set up powerful email retargeting campaigns that can re-engage your audience and send them back to your website and closer towards converting. This is especially great for ecommerce sites looking philippines telemarketing data to boost sales. Set up customized emails that will display specific products a user has looked at or purchased before in order to inspire more action at your site.

For users who have not engaged with your website in a long time, consider setting up a separate campaign to try and draw them back in. It is never too late to reach out to a previous customer or user.

3. Gleam
Gleam Retargeting Tools That Boost Customer Engagement

If you are looking to both retarget old customers and potentially find some new ones, consider using a tool like Gleam to run a competition that will inspire both old and new users to engage with your website or social media. Gleam does all the hard work for you, you just have to decide what reward you want to give away and what options you want people to have for entering. Options include liking you on social media, subscribing to your newsletter, downloading your app, and more.

If your audience base has grown a little stale, providing an incentive can be just the thing needed to boost their engagement and renew their interest in your brand. Additionally, this can help you with other marketing goals you have as well such as growing your social media presence or email list.

This is less of a traditional retargeting method, but is still a great option to consider. While it doesn’t directly retarget your audience on its own, you can easily combine it with some of your other retargeting methods (such as email retargeting) for some excellent results. Best of all, Gleam integrates with over 100 other apps like Shopify, Twitter, Zapier, and YouTube so you won’t have to worry about it fitting in with any other existing marketing you are already doing.

4. Hootsuite Ads
Hootsuite Ads Retargeting Tools That Boost Customer Engagement

Everyone knows about Hootsuite and their social media management tools, but did you know that they can also run ads? This is a great option to consider if social media retargeting is something you want start doing. Hootsuite ads can actually help you manage ads that are present on social media as well as Google, making it a great robust tool to consider.

We love their A/B testing abilities that will help you towards better converting ads. They also will search your own social media posts to figure out which are performing best and could work as ads themselves. In addition to retargeted ads you can also of course run standard ads featuring their automated targeting, another feature that we really love that makes it easier for you to connect with the right people who are likely to be interested in your brand.