Social Marketing
Posted: Wed Jan 22, 2025 9:31 am
Social marketing is a combination of marketing techniques that you probably already know. However, instead of promoting a product or service, social marketing primarily aims to spread an idea that attempts to overcome social problems .
Basically, this type of strategy aims to convince a brand's target audience to collaborate by providing solutions to problems such as health, transportation, the environment, education and various other social issues.
Thus, when a company or entrepreneur creates actions to reduce these types of problems, it is seen as a brand that has social responsibility.
That is to say, the business not only aims to benefit, but also to help the people around it .
It also includes activities such as support or sponsorship of major sporting or cultural events such as shows, films or any other social cause.
This type of marketing generates a positive image of oman whatsapp number database the brand among the population, which is why the brand ends up being disseminated.
Endomarketing
Endomarketing , also known as internal marketing, is an essential management strategy, which is oriented towards internal actions that seek to improve the work environment and the work team .
It seeks to ensure that its employees are involved, satisfied, motivated and receive remuneration appropriate to their abilities and training.
A fundamental pillar is to promote the trust, credibility, enthusiasm and appreciation of our main workforce.
The goal is to promote the brand values and the company's corporate identity and image among its own employees.
Because, if you have valued collaborators who are involved with the company's philosophy, they will be able to provide better value to customer service, which is precisely the ultimate goal.
At the same time, the application of internal marketing enables the opening of a channel of communication between management and its subordinates, so that they are kept informed of new business projects, activities and, ultimately, of all those aspects that concern them.
Basically, this type of strategy aims to convince a brand's target audience to collaborate by providing solutions to problems such as health, transportation, the environment, education and various other social issues.
Thus, when a company or entrepreneur creates actions to reduce these types of problems, it is seen as a brand that has social responsibility.
That is to say, the business not only aims to benefit, but also to help the people around it .
It also includes activities such as support or sponsorship of major sporting or cultural events such as shows, films or any other social cause.
This type of marketing generates a positive image of oman whatsapp number database the brand among the population, which is why the brand ends up being disseminated.
Endomarketing
Endomarketing , also known as internal marketing, is an essential management strategy, which is oriented towards internal actions that seek to improve the work environment and the work team .
It seeks to ensure that its employees are involved, satisfied, motivated and receive remuneration appropriate to their abilities and training.
A fundamental pillar is to promote the trust, credibility, enthusiasm and appreciation of our main workforce.
The goal is to promote the brand values and the company's corporate identity and image among its own employees.
Because, if you have valued collaborators who are involved with the company's philosophy, they will be able to provide better value to customer service, which is precisely the ultimate goal.
At the same time, the application of internal marketing enables the opening of a channel of communication between management and its subordinates, so that they are kept informed of new business projects, activities and, ultimately, of all those aspects that concern them.