Google Chrome Push Permission Changes

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It is always our goal here at Aimtell to keep you informed of any important updates that may impact your web push notification experience. This time around, the potential change is coming from Google Chrome and may impact some websites and how their native opt-in prompt displays.

The update was recently announced during the Chrome Dev Summit that took place on November 17th. Google is currently testing various changes for opt-in prompts and how the native permission prompt will display.

Possible Updates to Some Permission Prompts
In particular, Google is testing out a minified permission prompt, or what they are calling a ‘quieter notification permission prompt.’ As a refresher, here is what the native opt-in prompt looks like on Google Chrome currently:

google chrome native opt-in prompt

The change will only impact either websites that have a very low acceptance rate, or users who frequently hit ‘deny’ on opt-in prompts. In these cases, the ‘quiet’ permission prompt will display instead of the standard permission prompt. Here’s what that might look like:



It’s important to keep in mind that this feature is not yet live. It may never come romania telemarketing data to Chrome, or other browsers that are built on Chromium (like Opera and Microsoft Edge). Or, if it does, the final setup may be different. However, it is definitely a good idea to keep this in mind should it come to these browsers in the near future.

What This Means for Chrome Users
This update might have you worried that your opt-ins will decrease for Google Chrome users, but we don’t think this is a major cause for concern. In fact, we look at it as a great way to help get rid of spammy websites that no one likes anyways. Web push is great, but using it in the wrong way in order to spam users is something that we certainly would like to see go away.

For users who frequently hit deny on opt-in prompts, switching them over to a quieter opt in shouldn’t really impact you that much anyways.

What You Can Do
Still feeling concerned? We understand. First of all, if you are already experiencing a solid amount of opt-ins, you shouldn’t have to worry. While there was not a set rule given by Google as to what a low acceptance rate is, if you are getting a lot of opt ins, you should be in the clear.

Additionally, you can always choose to set up a custom opt-in prompt. In this case, your audience will be shown your custom prompt first. If a user hits allow they clearly are interested in your web push notifications, will receive the standard opt-in prompt, and will hit allow. This eliminates showing the native prompt to users who are not interested and who may impact your acceptance rate.