Storytelling makes content interesting
Posted: Sun Dec 22, 2024 8:25 am
Distributed content, ad-blocking, video and smartphones. These are the protagonists of contemporary journalism.
The Digital News Report 2016 , just published, as every year by the Reuters Institute for the Study of Journalism (RISJ) brings to the surface international trends and perspectives in the sector. This year, 26 countries and 50 thousand people were involved in the study.
Social media are now a source of news on a weekly basis for over 50% of the email database lists australia sample listened to and a growing portion of users depend on them for direct news consumption. This translates into the fact that all those services launched by Silicon Valley companies for news during 2015 are effectively shifting the balance of the sector. Distributed content , or content available outside of the usual spaces of publishers, is therefore now an acquired reality.
Among platforms, Facebook dominates everywhere (except in Japan) with 44% overall, while Twitter remains at 10% overall. Snapchat, with its new service called Discover, has already attracted the attention of 12% of younger US users, confirming the constant growth of the "ghost" application. Apple News, on the other hand, has not yet achieved great success (only 3% in the UK and 4% in the US, while it is not available elsewhere).
Distributed Content, the new journalism. Distributed content, ad-blocking, video and smartphones. These are the protagonists of contemporary journalism.
From the point of view of web mobility, however, the authors of the report point out how, starting from 2013, smartphones are progressively gaining ground: 53% of the participants in the study use the smartphone to read the news. The results of the Report also show how the smartphone is, in all the countries analyzed, the technological tool preferred by the youngest audiences for accessing the news. The use of desktop PCs and tablets is instead decreasing everywhere.
The Digital News Report 2016 , just published, as every year by the Reuters Institute for the Study of Journalism (RISJ) brings to the surface international trends and perspectives in the sector. This year, 26 countries and 50 thousand people were involved in the study.
Social media are now a source of news on a weekly basis for over 50% of the email database lists australia sample listened to and a growing portion of users depend on them for direct news consumption. This translates into the fact that all those services launched by Silicon Valley companies for news during 2015 are effectively shifting the balance of the sector. Distributed content , or content available outside of the usual spaces of publishers, is therefore now an acquired reality.
Among platforms, Facebook dominates everywhere (except in Japan) with 44% overall, while Twitter remains at 10% overall. Snapchat, with its new service called Discover, has already attracted the attention of 12% of younger US users, confirming the constant growth of the "ghost" application. Apple News, on the other hand, has not yet achieved great success (only 3% in the UK and 4% in the US, while it is not available elsewhere).
Distributed Content, the new journalism. Distributed content, ad-blocking, video and smartphones. These are the protagonists of contemporary journalism.
From the point of view of web mobility, however, the authors of the report point out how, starting from 2013, smartphones are progressively gaining ground: 53% of the participants in the study use the smartphone to read the news. The results of the Report also show how the smartphone is, in all the countries analyzed, the technological tool preferred by the youngest audiences for accessing the news. The use of desktop PCs and tablets is instead decreasing everywhere.