Why Is Audience Segmentation So Powerful For Re-Engagement?
Posted: Wed Jan 22, 2025 8:53 am
If you are looking to increase your web push marketing performance, utilizing smart audience segmentation can help. Creating unique segments of subscribers allows you to develop more targeted push marketing campaigns that your subscribers may find more relevant. You can utilize these subscriber segments to send push notifications to encourage actions such as making purchases, engage consumers in different phases of the buyer’s journey, and connect with subscribers who have become inactive.
Here are some of the best ways to use audience segmentation to help power your web push notification performance.
Encourage Activity by Segmenting Based on On-Site Activity
One great way to segment your audience for push marketing is based on their on-site activity, such as viewing a product page, reading a blog or visiting a contact page. These segments can then be targeted with push notifications encouraging actions like making a purchase, reading additional blog content or submitting a form. Because push notifications instantly deliver to a subscriber’s desktop or mobile device, you can engage your audience immediately to capitalize on their intent and drive them toward the desired action.
The above notification, for example, could deliver to a segment of subscribers that had viewed either a similar product or the dress product category. The additional notification personalization (adding the subscriber’s name) and discount code may help increase the push notification performance even more.
Engage Subscribers Across All Phases of the Buyer’s Journey
Audience segmentation within push marketing also allows you to group your subscribers based on their likely phases in the buyer’s journey given their activity on your website. By segmenting your audience in this way, you can target each spain telemarketing data group with appropriate content designed to push them down your sales funnel and closer to converting.
Here are some examples of push notification content that may perform best for each phase of the buyer’s journey:
The Awareness Phase: Consider sharing relevant content, like blog articles, and share how your brand’s products or services can help solve common consumer pain points.
The Consideration Phase: Consider sharing more detailed product information, UGC or user reviews to help inform your customers about your specific products.
The Decision Phase: Consider sharing incentives like promo codes to encourage the sale.
Tailoring content for the buyer’s journey is not a new strategy; however, utilizing web push notifications gives you an additional way to communicate with your audience at all phases to keep your brand top of mind and to help drive push subscribers toward the sale.
Beginners guide to web push notifications
Retarget Inactive Subscribers
While targeting your most active subscribers can be a great strategy to boost engagement and sales, you can also target inactive users with targeted push notifications to try and win back their attention before considering them lost for good.
Inactive subscribers may benefit from unique content to recapture their interest. Consider sharing new product information, top user reviews, top-performing content or an incentive. While it’s unlikely all inactive subscribers will engage, you may get a portion to return to your website and continue their progress along the buyer’s journey.
Here are some of the best ways to use audience segmentation to help power your web push notification performance.
Encourage Activity by Segmenting Based on On-Site Activity
One great way to segment your audience for push marketing is based on their on-site activity, such as viewing a product page, reading a blog or visiting a contact page. These segments can then be targeted with push notifications encouraging actions like making a purchase, reading additional blog content or submitting a form. Because push notifications instantly deliver to a subscriber’s desktop or mobile device, you can engage your audience immediately to capitalize on their intent and drive them toward the desired action.
The above notification, for example, could deliver to a segment of subscribers that had viewed either a similar product or the dress product category. The additional notification personalization (adding the subscriber’s name) and discount code may help increase the push notification performance even more.
Engage Subscribers Across All Phases of the Buyer’s Journey
Audience segmentation within push marketing also allows you to group your subscribers based on their likely phases in the buyer’s journey given their activity on your website. By segmenting your audience in this way, you can target each spain telemarketing data group with appropriate content designed to push them down your sales funnel and closer to converting.
Here are some examples of push notification content that may perform best for each phase of the buyer’s journey:
The Awareness Phase: Consider sharing relevant content, like blog articles, and share how your brand’s products or services can help solve common consumer pain points.
The Consideration Phase: Consider sharing more detailed product information, UGC or user reviews to help inform your customers about your specific products.
The Decision Phase: Consider sharing incentives like promo codes to encourage the sale.
Tailoring content for the buyer’s journey is not a new strategy; however, utilizing web push notifications gives you an additional way to communicate with your audience at all phases to keep your brand top of mind and to help drive push subscribers toward the sale.
Beginners guide to web push notifications
Retarget Inactive Subscribers
While targeting your most active subscribers can be a great strategy to boost engagement and sales, you can also target inactive users with targeted push notifications to try and win back their attention before considering them lost for good.
Inactive subscribers may benefit from unique content to recapture their interest. Consider sharing new product information, top user reviews, top-performing content or an incentive. While it’s unlikely all inactive subscribers will engage, you may get a portion to return to your website and continue their progress along the buyer’s journey.