What is TikTok?
TikTok is a mobile application in the social media category that is primarily used to create and share entertainment videos, which can be short (3 to 15 seconds) or long (30 to 60 seconds).
We need to ask ourselves the following questions: How does this social network fit into my marketing strategy? Should I advertise on TikTok? What types of content work best?
TikTok is easy to jump into as it's all the rage these days and everyone is jumping on board. Its active user numbers are impressive, but it also has a number of unique features that make it not suitable for all businesses.
While you can always find creative ways to integrate your business into a new marketing channel like TikTok, it will be much easier if you are aligned with the interests of the average user.
Fashion, humor, music, video games, food, are some of the popular topics on TikTok.
This social network is highly recommended if you want to make your brand go viral korea whatsapp number and gain notoriety, but its users do not respond well to direct sales campaigns. Keep this in mind when defining a strategy on TikTok, as it is not easy to link your campaigns on this network with conversions.
5 steps to start using TikTok in your business
Marketing on TikTok is very convenient for large companies, those with international audiences and different ages. However, it can also be an excellent option for SMEs.
I recommend you follow these steps to start using TikTok for your brand:
Analyze whether your business's buyer persona uses TikTok
Evaluate whether your company's buyer persona belongs to the audience of this social network to add this social network as a channel in your digital marketing strategy.
Create a TikTok account for your business
Create an account through multiple possible methods: via phone or email, or through Facebook, Instagram, Twitter, etc.
Optimizing your company profile on TikTok
As with any other social network, you need to take care of the start, add a photo/image according to your brand, design an attractive biography with a hashtag specific to your brand, include the link to your business website and also the link to your other social networks such as Instagram or YouTube.
Create a content marketing strategy
Don't forget to create a content plan in which you establish what type of videos you are going to upload and what tactics you are going to implement to engage your audience with these videos. Don't forget to include hashtags, these allow you to discover and create communities around a common point: a theme, an idea, a challenge, etc. Also, if you want to speed up your strategy, you can create an advertising campaign within the application.
Measuring content engagement
As with all social media marketing campaigns, it is essential to measure the engagement of the content published on TikTok.
You can obtain this KPI with the following formula:
[(number of likes + number of comments) / number of followers] x 100
By knowing the engagement rates, you can make decisions that allow you to improve your content to connect even more with your audience.
Some considerations:
Humor is what is triumphing, many posts on TikTok have a comedic tone, so you must be willing to make users laugh with your brand.
Current events don't work as well as Twitter, as TikTok is more about creativity.
The metrics here are simpler, as there is less information available about its users than on other social networks, at least for now.
User involvement is much greater, as they not only share or “like” content, but they also take the time and effort to create their own content, some of which is quite elaborate.
We need to “make it difficult” for our users (TikTok is based on user generated content), users are putting their creativity to the test, they are willing to accept challenges, and invest time and effort into creating their content.