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Facts: Interactive content can improve your results

Posted: Wed Jan 22, 2025 7:21 am
by shammis606
Have you ever wondered how the world of Marketing has evolved over time? From banners and other offline marketing sources, to radio and TV inserts, phone calls and text messages, then to the internet with Digital Marketing.

Digital Marketing innovates the ways of consuming and creating content. Blogs brought new ways of writing texts and delivering articles, video platforms made it possible to find and publish various formats of audiovisual content, and social networks allowed people to share short texts and images.

And now interactive content is emerging as a new format to differentiate components of a job seekers database your brand and make it memorable for your audience. Let's look at some statistics about interactive content, the main formats and how they make Digital Marketing more interesting.

At the end of the article, we'll share a link to a free course on interactive content strategy so you can start generating real results for your brand.

Interactive content as a new step for Digital Marketing
Companies see Digital Marketing as a way to lead their strategies. It is really an environment where companies can take advantage and reach more people. The thing is, anyone can produce content and share it on digital platforms. How can companies stand out in such a noisy reality full of marketers, authors, journalists and new content appearing every second?

It is a fact that brands must have dedicated attention to marketing strategies, so the way companies use digital platforms is not the same as people.

It requires the right professionals and the software that will provide the necessary support to carry out structured, constant and consistent strategies, whether it is a large company or a small business, as mentioned by Forbes .

Differentiating your brand’s content from what’s available on the Internet, including your competitors, puts you one step ahead in reaching your audience. Providing memorable content experiences can be the turning point in staying top of mind for your potential customers.

This information has been confirmed by marketing specialists, as 88% of professionals responded to a survey agreeing that interactive content plays an important role in differentiating their brands.

Considering that we are all users, it is easy to define what our preferred format is. Personalized experiences, such as interactive content, make us feel closer to brands, creating stronger connections and increasing the likelihood of making a purchase.

Many brands already do this, such as Apple on its iPhone pages, as we mentioned in this post .

It is even possible to go as far as to say that interactive content is the next generation of content, especially when it comes to brands. Reading only long texts, PDFs or any other static content makes it harder to engage with the topic and therefore the brand.

79% of marketers surveyed by the Content Marketing Institute (CMI) said that interactive content improves message retention. The survey also shows that interactive content offers 52.6% more engagement , reinforcing that people are really interested in this format.

Interactive content formats and possibilities
As we already mentioned, a marketing strategy needs to be structured and consistent. It means that every move must be connected to business goals. Interactive content can give this a major boost if we better understand how it works and what it can help us achieve.

Here is a short list of some possibilities (you can learn more in this Interactive Content Guide ):

Engagement;
Increase average time on page;
Educate consumers;
Increase CTR (click-through rate);
Leading generation;
Backlinks;
Collect data.
You may be wondering what content formats can create these connections in your strategy. It is interesting to note how interactive content is one of the most versatile ways to provide a rich and memorable experience to the audience.

What matters most is how your brand will make the information easy to digest in a creative way. With that in mind, you can start exploring it by creating:

Evaluations;
Questionnaires;
Landing pages;
Infographics;
Calculators;
Ebook;
Whitepapers;
Lookbooks and Tours;
Solution seekers;
Maps.
To create these assets in a scalable way, allowing marketers to be free to choose how and when to implement an interactive piece, it is important to have a good interactive content platform.

A no-code system with good templates will boost process agility and give professionals the autonomy and flexibility they need to focus on what matters most to them.

Developing a scalable content strategy doesn't necessarily mean you have to create new content at all costs, sacrificing quality.

If a company already has rich materials that are important for raising awareness, educating, nurturing or converting leads, they can boost their powers by turning them into a high-value interactive experience using the right tools.

Another important point to keep in mind that also helps marketers is the value of the information that interactive experiences can provide.

The right integrations with a CRM, for example, will help build a resourceful environment. Then, the ability to test and learn new things from your audience will give you new insights into how to deliver what they really want and increase your success.

Free Course: Interactive Content Experience Strategy
If you're looking for a way to learn how to leverage all the benefits that interactive content can offer, check out Rock University's free course on Interactive Content Strategy .

Learn all the steps to create memorable experiences that will take your marketing results to the next level!

Do you want to stay up to date with the best Marketing practices? I suggest you subscribe to The Beat , Rock Content's interactive newsletter. There you will find all the trends that matter in the digital Marketing landscape. See you there!