Targeting a small, motivated audience
Posted: Wed Jan 22, 2025 7:06 am
Creating an MVP for a large group of users would be a mistake. In this case, you will be faced with a large array of the most contradictory information received in the form of responses from a wide target audience.
It will be useful to create a portrait of the ideal buyer of your product at this stage. You can take into account the following parameters of the target audience:
age;
floor;
education;
income level;
hobby.
Try to test your MVP in an what is 99 acres audience segment that is made up of people close to your ideal customer.
Competition Analysis
An important step in choosing the right promotion strategy. Having studied the competitive market, you will identify the presence of similar solutions, the saturation of the market with them, the promotion methods used by competitors, etc.
Prioritizing functionality
Performing a SWOT analysis
This is a method of strategic planning for identifying factors of the external and internal environment and dividing them into four components ( S and W are internal, O and T are external):
strengths ;
weaknesses ;
capabilities ( O pportunities);
threats ( Threats ).
SWOT analysis is a universal flexible method, applicable only at the initial stages of situation assessment; for qualitative analysis of dynamics it is used in synthesis with other technologies. But still, its application will allow you to effectively detect shortcomings, reduce them to a minimum and will allow you to develop the right strategy.
Developing a customer journey map
Upon completion of the project analysis using the above methods, you need to evaluate its prospects from the end user's point of view. You need to imagine the route the client will take to get to the minimum viable product you have brought to the market. The easier, faster and more convenient the consumer comes to the purchase, the better.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-b
It will be useful to create a portrait of the ideal buyer of your product at this stage. You can take into account the following parameters of the target audience:
age;
floor;
education;
income level;
hobby.
Try to test your MVP in an what is 99 acres audience segment that is made up of people close to your ideal customer.
Competition Analysis
An important step in choosing the right promotion strategy. Having studied the competitive market, you will identify the presence of similar solutions, the saturation of the market with them, the promotion methods used by competitors, etc.
Prioritizing functionality
Performing a SWOT analysis
This is a method of strategic planning for identifying factors of the external and internal environment and dividing them into four components ( S and W are internal, O and T are external):
strengths ;
weaknesses ;
capabilities ( O pportunities);
threats ( Threats ).
SWOT analysis is a universal flexible method, applicable only at the initial stages of situation assessment; for qualitative analysis of dynamics it is used in synthesis with other technologies. But still, its application will allow you to effectively detect shortcomings, reduce them to a minimum and will allow you to develop the right strategy.
Developing a customer journey map
Upon completion of the project analysis using the above methods, you need to evaluate its prospects from the end user's point of view. You need to imagine the route the client will take to get to the minimum viable product you have brought to the market. The easier, faster and more convenient the consumer comes to the purchase, the better.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-b