Properly track your campaign
Posted: Sun Dec 22, 2024 7:22 am
E.- Bet on customization
For email marketing campaigns in the pharmaceutical sector, personalization is key because the target audiences can be very different. A doctor and a patient need completely different messages.
Therefore, it is important that, as a company in the pharmaceutical sector, thailand mobile database the first thing you take into account is your audience. And that you create segmented databases for each type of user.
F.-
The relative simplicity of the channel makes it easy to analyse the results obtained. It is a matter of measuring some parameters that will allow you to direct your next email marketing campaigns in the pharmaceutical sector.
Email open rates are one of the measures of success. You'll also need to measure click rates, as this will give you information about the level of engagement . And if you have calls to action, look at other aspects such as the time spent on your website once traffic has been redirected. Or the type of email client from which your messages are opened.
Also, don't forget to run A/B tests that allow you to compare user actions to get better results. It can be as simple as making variations in the subject line. Test which of your titles works best.
Some ideas for your next email campaign:
Share the latest health news and your recommendations for use. In short, keep users informed.
Remind patients of your services and products.
Announce an event that you consider relevant to users.
Send product discount codes on key dates.
Integrate a GIF or video into your email campaign and boost engagement.
Share health resources, such as wellness events and seminars, to stay connected with your users.
4 digital trends for the pharmaceutical sector
How to digitalize your pharmacy
Healthcare and pharmaceuticals are relatively new industries for digital marketing. They are also somewhat complex to develop due to the legal and compliance restrictions surrounding the sector.
More and more pharmacies and parapharmacies have their own online store. Laws have been adapted to allow them to open new paths in digital environments. According to a study by IAB, 21% of Spanish Internet users who buy online bought a parapharmacy product in 2017 , increasing by 6 percentage points the data from 2016.
This changing environment has given rise to new ways of developing marketing strategies in the sector. Here are some trends that you shouldn't overlook:
1.- The potential of Influencer Marketing
Health influencers
Depending on the sector and type of company you work in, you can develop influencer marketing strategies . It is still an under-exploited channel in the health sector but it works well. For example, for beauty products, the recommendation power of influencers is perfect for giving visibility to a brand.
But these users are also perfect for raising awareness about diseases. Their large number of followers and audience allows the message to reach many more people. Therefore, influencer marketing is a very good option.
2.- Use chatbots
chatbot example
For email marketing campaigns in the pharmaceutical sector, personalization is key because the target audiences can be very different. A doctor and a patient need completely different messages.
Therefore, it is important that, as a company in the pharmaceutical sector, thailand mobile database the first thing you take into account is your audience. And that you create segmented databases for each type of user.
F.-
The relative simplicity of the channel makes it easy to analyse the results obtained. It is a matter of measuring some parameters that will allow you to direct your next email marketing campaigns in the pharmaceutical sector.
Email open rates are one of the measures of success. You'll also need to measure click rates, as this will give you information about the level of engagement . And if you have calls to action, look at other aspects such as the time spent on your website once traffic has been redirected. Or the type of email client from which your messages are opened.
Also, don't forget to run A/B tests that allow you to compare user actions to get better results. It can be as simple as making variations in the subject line. Test which of your titles works best.
Some ideas for your next email campaign:
Share the latest health news and your recommendations for use. In short, keep users informed.
Remind patients of your services and products.
Announce an event that you consider relevant to users.
Send product discount codes on key dates.
Integrate a GIF or video into your email campaign and boost engagement.
Share health resources, such as wellness events and seminars, to stay connected with your users.
4 digital trends for the pharmaceutical sector
How to digitalize your pharmacy
Healthcare and pharmaceuticals are relatively new industries for digital marketing. They are also somewhat complex to develop due to the legal and compliance restrictions surrounding the sector.
More and more pharmacies and parapharmacies have their own online store. Laws have been adapted to allow them to open new paths in digital environments. According to a study by IAB, 21% of Spanish Internet users who buy online bought a parapharmacy product in 2017 , increasing by 6 percentage points the data from 2016.
This changing environment has given rise to new ways of developing marketing strategies in the sector. Here are some trends that you shouldn't overlook:
1.- The potential of Influencer Marketing
Health influencers
Depending on the sector and type of company you work in, you can develop influencer marketing strategies . It is still an under-exploited channel in the health sector but it works well. For example, for beauty products, the recommendation power of influencers is perfect for giving visibility to a brand.
But these users are also perfect for raising awareness about diseases. Their large number of followers and audience allows the message to reach many more people. Therefore, influencer marketing is a very good option.
2.- Use chatbots
chatbot example