Select the target you are addressing appropriately
Posted: Sun Dec 22, 2024 7:21 am
Don't worry, it's not the new marketing wheel.As I mentioned at the beginning of this article, people still prefer human interactions over digital ones, which is appreciated.As a result, a new hybrid concept has emerged aimed at providing current and potential brand customers with experiences that increase visibility and connection.
Are they still events?
Yes, but not in the traditional sense of the word, which makes you think more of tacky trade shows and boring conferences that nobody attends.
If you are planning an experiential marketing event, follow these few tips.
Who are your current clients?
Do you want to attract the attention of other segments or strengthen the one you are already targeting?
Think carefully about who you want to win over and why.
Then, find a way for them to experience the brand values.
What identifies you?
Make those values real and create an experience around them.
2.- Find a concept
I don't know if you've ever been to a theme party, it's something very American and it's slowly becoming established in our country.
In my brief experience with theme parties I whatsapp canada have learned that they are a lot of fun!
People tend to get into character and give it their all, which automatically makes others enjoy the experience.
If you're planning an experiential marketing event, look for a concept that fits your brand.
As an example I have chosen the event organised by the agency Feel The Brand for the perfume brand Loewe, which we will look at in more detail.
3.- Wrap it well
A powerful concept with poor execution is a waste of time and money.
Experiential marketing events should boast of having an appropriate packaging.
Choose an iconic location, in line with the experience that attendees will live.
If it is not available to ordinary people, better, for example, access to a museum at night.
An example of a luxury experiential event - Loewe
We don't have to go far to show you an event of this type with great quality.
Perfume brand Loewe celebrated the 40th anniversary of its iconic “Loewe pour Homme” fragrance by rewarding its customers.
To this end, he organised the experience of driving a Porsche on the Jarama and Montmeló circuits, in Madrid and Barcelona respectively.
Led by expert pilots, attendees were able to enjoy a few hours of luxury in an experience they will surely not easily forget.
Are they still events?
Yes, but not in the traditional sense of the word, which makes you think more of tacky trade shows and boring conferences that nobody attends.
If you are planning an experiential marketing event, follow these few tips.
Who are your current clients?
Do you want to attract the attention of other segments or strengthen the one you are already targeting?
Think carefully about who you want to win over and why.
Then, find a way for them to experience the brand values.
What identifies you?
Make those values real and create an experience around them.
2.- Find a concept
I don't know if you've ever been to a theme party, it's something very American and it's slowly becoming established in our country.
In my brief experience with theme parties I whatsapp canada have learned that they are a lot of fun!
People tend to get into character and give it their all, which automatically makes others enjoy the experience.
If you're planning an experiential marketing event, look for a concept that fits your brand.
As an example I have chosen the event organised by the agency Feel The Brand for the perfume brand Loewe, which we will look at in more detail.
3.- Wrap it well
A powerful concept with poor execution is a waste of time and money.
Experiential marketing events should boast of having an appropriate packaging.
Choose an iconic location, in line with the experience that attendees will live.
If it is not available to ordinary people, better, for example, access to a museum at night.
An example of a luxury experiential event - Loewe
We don't have to go far to show you an event of this type with great quality.
Perfume brand Loewe celebrated the 40th anniversary of its iconic “Loewe pour Homme” fragrance by rewarding its customers.
To this end, he organised the experience of driving a Porsche on the Jarama and Montmeló circuits, in Madrid and Barcelona respectively.
Led by expert pilots, attendees were able to enjoy a few hours of luxury in an experience they will surely not easily forget.