41% of people are still unsure what the terms mean, despite being mentioned in 87% of policies.
And at the same time, 81% of Americans feel as if they have little control over data collected about them by companies and 59% of them have very little or no understanding of what companies do with the data collected.
awareness of mobile products’ privacy usa consumer email list issues and the significance of protection of their personal data, an adequate and reliable privacy policy for your mobile app is a perfect tool to make sure your users are well informed about why the data is collected, making them feel that their personal data is well secured and their rights respected.
A survey conducted by Addictivetips.com in 2020.
A survey conducted by Pew Research Centre (“Americans and privacy”) in 2019.
Do I need a privacy policy?
If you are looking for a short answer to this question, then yes. A privacy policy is needed regardless of the place where you run your business or the type of app you are planning to build.
Besides the fact that a well written privacy policy is a great tool to reach out to your users and address their privacy concerns, as mentioned above, a privacy policy is often a legal requirement which can arise from applicable privacy laws, app stores’ requirements or third-party service providers’ requirements.