1. Consumers are more discerning
Posted: Wed Jan 22, 2025 4:24 am
One of the top influencer marketing trends surrounds a jamaica b2b leads popular buzzword marketers hear all the time: authenticity. But authenticity isn’t enough to grab the attention of audiences, especially younger consumers.
Our report shows only 35% of Gen Z consumers rank authenticity as a top trait they care about when it comes to influencers. While older generations, like Millennials, seek out influencers who align with their personal values, younger consumers are more discerning. They are digitally savvy, spotting inauthentic endorsements and partnerships a mile away. They aren’t loyal to brands. Instead, they value personal recommendations and trending products from influencers that entertain or interest them.
2. Purchase decisions are evolving
Goodbye window shopping and in-person demo—social commerce functionality and in-app shopping are here to stay. Influencer marketing has transformed how we shop. According to our Influencer Marketing Report, nearly half of all consumers (49%), make purchases once a month because of influencer posts.
Content like hauls, GRWM and live reviews, give consumers a chance to learn and engage in community while considering products or services their favorite influencers are raving about. Nearly half of consumers trust influencers as much as they did six months ago, and another 30% trust them even more.
Facebook, in particular, has been a pioneer in integrating social commerce features, making it a prime platform for influencer marketing. Peruse our blog post on Facebook influencer marketing to grasp the benefits and strategies for executing successful campaigns on Facebook.
Influencers understand their impact on the culture of social media and purchase decisions. They don’t want to simply collaborate with any brand. Influencers are leaning into their agency and use discretion when considering new influencer-brand partnerships.
Our report shows only 35% of Gen Z consumers rank authenticity as a top trait they care about when it comes to influencers. While older generations, like Millennials, seek out influencers who align with their personal values, younger consumers are more discerning. They are digitally savvy, spotting inauthentic endorsements and partnerships a mile away. They aren’t loyal to brands. Instead, they value personal recommendations and trending products from influencers that entertain or interest them.
2. Purchase decisions are evolving
Goodbye window shopping and in-person demo—social commerce functionality and in-app shopping are here to stay. Influencer marketing has transformed how we shop. According to our Influencer Marketing Report, nearly half of all consumers (49%), make purchases once a month because of influencer posts.
Content like hauls, GRWM and live reviews, give consumers a chance to learn and engage in community while considering products or services their favorite influencers are raving about. Nearly half of consumers trust influencers as much as they did six months ago, and another 30% trust them even more.
Facebook, in particular, has been a pioneer in integrating social commerce features, making it a prime platform for influencer marketing. Peruse our blog post on Facebook influencer marketing to grasp the benefits and strategies for executing successful campaigns on Facebook.
Influencers understand their impact on the culture of social media and purchase decisions. They don’t want to simply collaborate with any brand. Influencers are leaning into their agency and use discretion when considering new influencer-brand partnerships.