What's Up! Sabadell hosted guest speaker Sebastien Lacouture. Sebastien is an internationally recognized French & Swiss perfumer. He works in creating fragrances for the Carinsa Group.
Sebastien led a Masterclass called “Behind the perfume” where students turned their senses on and let their noses do the work!
Hello Sebastien, tell us a little about yourself.
Well, I have always been interested in smells from an early age finland phone number list well as science. At the age of 14, I discovered that I could combine both passions and I started looking for information on the perfumery industry. I then studied chemistry and was lucky enough to be able to enter a school specializing I flavor and fragrance in France (ISIPCA). I wake up every day feeling lucky to be able to fully enjoy my passion.
I started my career in Paris, then Geneva and spent 12 years in the UK. By the end of 2015, I had the opportunity to join Carinsa and moved with my family to Barcelona.
Do you think your target audience has changed in the last decade?
Well, I believe that a change has come with new technologies and internet. It impacts our life and the way companies work. People are after new fragrances and change their taste very quickly. In the top 20 of the best-selling fragrances today, several ones were created after 2010. It can be compared to the music industry. Who listens to a CD several times today? We are now used to quick changes and fast availability for everything. To give you numbers, there were over 2000 new fragrances launched in 2016 compared to 60 in 1980!!! The same applies to fragrances used in the home care and cosmetic products. This industry is very dynamic.
Interview with Sebastien Lacouture | Discovering the magnificent world of perfumes
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