Social Selling and Linkedin to get better clients

[suhasini523]

genwords
Contents
1 Objectives and strategy
2 Linkedin the Queen of Social Selling
3 Conclusions
This methodology is a set of techniques based on using social media as a sales tool designed to eliminate cold calling. We increasingly know that purchasing is a social process, initiated by a buyer who poland whatsapp resource consults known circles that help them make the decision about which product or service to buy. That is why on this occasion we will name those aspects of Social Selling to get better clients.

Social Selling to get better clients

Until now, social media was used as a communication tool to inform our clients about our company's offers and news, with a small budget and hardly any strategy, they barely served to increase the number of potential clients through advertising campaigns that were ineffective in most cases.

With Social Selling, social networks are used to find information, get to know our customers better, improve our customer service, define specific objectives and help them in the purchasing process, so that they decide that our company is their best option, due to the quality of service, information and feeling of closeness.

Group-427320753
Objectives and strategy
First of all, we need to define a series of objectives within our Social Selling strategy to get better clients. These objectives and strategy are based on three basic pillars that any campaign must follow, which I will detail below:

1. Definition of the target audience: A priori, this type of action is designed to sell to a professional client, which is called B2B, but it is not enough to just be clear that we are going to sell to professionals. The ideal is to define a target audience as specific and desired as possible, based on our projections on a certain professional profile that we think will be closer to acquiring our product or service. This is what is known as “Profile”, “Buyer Persona”, “Target” or whatever we want to call it, but the ideal is to define different types of clients that we want to impact and measure them as we obtain results to corroborate whether this target audience is the one that finally acquires our products or services or, on the contrary, it is a very different profile, so we will have to adjust our communication, language, tone, style, channels, etc.