Keep in mind that designing new formats is something that greatly increases user interest, while also motivating them to share information voluntarily and accurately. But it's not just about users sharing their information, but about developing the ability to extract data from their own actions and interactions with some type of interactive content . This data is key to o phone lookup philippines ptimizing lead scoring and, subsequently, lead nurturing .
Plus, by syncing this data directly to your CRM, you ensure that the information captured is current and relevant.
Innovative formats that increase interest and conversion
Some innovative formats that we are already using at Cyberclick and that we suggest you implement are:
Interactive ebooks , which include features that allow users to navigate the content more dynamically.
Interactive webinars , in which you include a dynamic survey where the participants themselves can see the results in real time.
Interactive calculators , which allow users to define the parameters of a campaign and subsequently calculate its ROI.
This type of interactive format allows you to extract valuable data from each interaction. This data will be recorded and synchronized in the CRM, where it will be transformed into segmentation variables that are very valuable for lead scoring and lead nurturing.