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Stimulation of sales of commercial products

Posted: Tue Jan 21, 2025 10:40 am
by maksudasm
The possibility of using short-term mechanisms designed to accelerate the feedback of buyers to various events within the framework of an advertising campaign.

Promotion can be focused on both primary buyers and brokers.

Broker sales promotion is a promotion that is aimed at buyers and sellers who are involved in the logistics chain of delivering products to the customer.

Stimulation of sales of commercial products

Methods of sales stimulation include:

holding a competition between moj database intermediaries (tender rewards are linked to the organization’s trading performance);

commercial vouchers for companies (payments from the manufacturer for those engaged in retail sales). The main feature of such a coupon is that it is non-refundable;

supplier bonus (reward to the retailer for selling a certain amount of goods). The most common models of bonuses are royalties for purchases and demonstration bonuses.

Promoting sales among the target audience:

various manipulations with product prices, among which three key actions stand out: price reduction, promotions when purchasing packaging material together with the product, various vouchers;

refund and compensation of funds;

holding competitions and raffles among consumers;

various promotions at the point of sale (surprises from stores, gift wrapping, small bonuses upon purchase), gifts by mail (to receive, you need to send the product label), long-term events and many other types of customer incentives;

distribution of various copies (this method increases sales by approximately 10% during the promotion period, and by 15% after its completion).

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