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Ads Manager shines when it comes to account overview

Posted: Tue Jan 21, 2025 10:32 am
by suhasini523
In Ads Manager, the Account Overview is a haven for all things data.

It gives you the ability to generate simple visualizations for key Facebook performance metrics across any date range—and better yet, you can jump between four separate metrics without having to refresh the page.

This makes it easy to see the impact of your optimization efforts at a higher level.

It’s also important to note the “Goal” box below the line graphs romania whatsapp resource – this divides your campaigns into groups based on the goal you initially chose.

From here, it's easy to drill down into a specific campaign to make changes. The Account Overview tab in Ads Manager also lets you view the exact same metrics based on age, gender (or both at the same time), and time of day or region.

The Facebook Power Editor, on the other hand, offers you a fairly scattered general tab.

The account overview in that tool will only provide you with the first section available in Ads Manager:

And this makes sense given that Facebook Power Editor is a tool built for creation, not analysis—if you’re using Power Editor for account creation, you shouldn’t be relying on it for high-level data analysis and reporting.

Instead, we recommend that you access Ads Manager to initiate any Facebook optimization efforts.